One AI platform.
Infinite opportunities.
Join us for this complimentary event to experience how you can put AI to work in every corner of your business.
We're bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now.
Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI.
Dive into guided AI Agent labs and the HackZone at CreatorCon, then stay connected and keep building with ServiceNow User Groups (SNUG).
Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.
Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.
Shane Malloy
Vice President, Product Management, Issuer Processing, Visa
Vice President, Product Management, Issuer Processing, Visa
Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca
Chief Digital Officer and CIO, AstraZeneca
Visionary business leaders will offer insights and inspiration to keep you ahead with AI.
Vice President, Executive Product Platforms and Technology Owner, TD Bank
Raffaello Petracchi is a results-oriented strategic thinker with a passion for people leadership. He maintains a strong commitment to operations and service excellence while maintaining a focus on customer experience within the appropriate legal and regulatory framework.
Raffaello Petracchi is a results-oriented strategic thinker with a passion for people leadership. He maintains a strong commitment to operations and service excellence while maintaining a focus on customer experience within the appropriate legal and regulatory framework.
AVP Product Group Owner, Global Technology and Solutions, TD Bank
David "as a Service" Rottman is an 18-year Financial Services veteran leader overseeing the ServiceNow Platform at TD Bank. He is a champion of strategy, transformation, and maximizing value for the enterprise.
David "as a Service" Rottman is an 18-year Financial Services veteran leader overseeing the ServiceNow Platform at TD Bank. He is a champion of strategy, transformation, and maximizing value for the enterprise.
EVP, Chief Information & Customer Experience Officer, Bell
With 20+ years in Canadian telecom, Hadeer Hassaan excels in strategic planning and transformation. She leverages AI to enhance customer experiences and operations, fostering collaborative, customer-centric teams.
With 20+ years in Canadian telecom, Hadeer Hassaan excels in strategic planning and transformation. She leverages AI to enhance customer experiences and operations, fostering collaborative, customer-centric teams.
Director of Service Management Platforms Strategy and Delivery, Canada Life
Grant Hamilton leads the development and implementation of modern service management practices to align technology with business objectives. With 20+ years in ITIL frameworks, ITSM, and ITAM, he empowers organizations with enterprise service management solutions that enhance performance.
Grant Hamilton leads the development and implementation of modern service management practices to align technology with business objectives. With 20+ years in ITIL frameworks, ITSM, and ITAM, he empowers organizations with enterprise service management solutions that enhance performance.
Director of ServiceNow Dynamics Platform Services, Government of Alberta
Terry Schultz leads the strategic direction and delivery of the ServiceNow platform for the province of Alberta, driving modernization, governance, and digital transformation initiatives that align with public sector priorities.
Terry Schultz leads the strategic direction and delivery of the ServiceNow platform for the province of Alberta, driving modernization, governance, and digital transformation initiatives that align with public sector priorities.
Vice Chairman, ServiceNow
Nick Tzitzon has been a leader at the highest levels of global business and government for 2+ decades. As group leader at ServiceNow, Nick oversees marketing, corporate affairs, innovation, servicenow.org, global impact, and environmental sustainability functions as well as the Office of the CEO.
Nick Tzitzon has been a leader at the highest levels of global business and government for 2+ decades. As group leader at ServiceNow, Nick oversees marketing, corporate affairs, innovation, servicenow.org, global impact, and environmental sustainability functions as well as the Office of the CEO.
Area Vice President, Canada Enterprise, ServiceNow
With 18+ years of experience, Cristin Gooderham is a seasoned sales professional with a proven track record of driving business growth and managing high-performing sales teams.
With 18+ years of experience, Cristin Gooderham is a seasoned sales professional with a proven track record of driving business growth and managing high-performing sales teams.
Vice President, Company Marketing, ServiceNow
Kara Callaway leads global storytelling at ServiceNow through Corporate Narrative and Executive Briefing Centers. She is passionate about mentoring, amplifying customer voices, and turning bold visions into reality.
Kara Callaway leads global storytelling at ServiceNow through Corporate Narrative and Executive Briefing Centers. She is passionate about mentoring, amplifying customer voices, and turning bold visions into reality.
Start your personalized World Forum Toronto journey now. Be sure that you’re registered to access My Agenda and browse our 35+ sessions.
Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
Connect with peers, discuss challenges, gain practical experience in Learning Labs, participate in hands-on AI micro labs, and walk away with actionable advice from industry experts and partners.
Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUGs Social, a Community-led gathering where ServiceNow users can connect and collaborate.
World Forum Toronto will be held at the Automotive Building, at Exhibition Place, located at 105 Princes' Blvd, Toronto, ON M6K 3C3, Canada.
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page.
At this time, this event is being offered in a live, in-person format only.
For any event queries or issues with registration for World Forum Toronto, please visit the Events Help Center.
Yes! At World Forum Toronto, Learning Labs will be offered as part of the event's session lineup. These hands-on experiences are designed for existing customers to engage directly with ServiceNow experts, explore real use cases, and build practical skills in a lab environment. Space is limited, and laptops are required for participation. To sign up for a Learning Lab, simply build your personalized event agenda and add the labs you'd like to attend through the My Agenda tool.
CreatorCon is the ultimate hands-on event for ServiceNow developers, admins, architects, and all practitioners looking to build smarter workflows and faster automation. Get hands-on in AI labs, experience the possibilities of innovation at the HackZone, and connect with peers and experts from the Community. Have more questions about CreatorCon? Contact us at CreatorCon@servicenow.com.
At CreatorCon, you’ll experience ServiceNow AI in action through mini labs and the HackZone, where you’ll build an AI Agent using real-world use cases. It’s your chance to see ServiceNow AI in action and walk away with something you built!
If you are new to ServiceNow AI Platform, choose the CreatorCon Builder Track - designed for anyone to get started with no-code and low-code development on ServiceNow. Then join the ServiceNow Community to connect with peers, and explore the Developer Site for free instance and learning paths.
Yes! CreatorCon is hands-on, and you’ll get the most out of it if you come prepared. We recommend bringing:
- Your laptop – Required for labs and workshops
- Power adapter/charger – Especially if you're traveling from another region
- A tablet or phone – Highly recommended to use as a second screen for the lab guide. Otherwise, you’ll be switching tabs frequently on your laptop.
- Your curiosity and excitement – You’re about to build some amazing things!
Additionally, you can stop by the Community Programs booth in the CreatorCon space on the World Forum Expo Show Floor to learn how you can join, or even start, a local chapter.
ServiceNow User Groups (SNUGs) are in-person or virtual events where you can connect with peers, learn new skills, and grow your knowledge and network.
Join us at the SNUGs Social, a collaborative experience held during the networking reception at each World Forum event, designed for connection and Community-led good times.
Join us at the SNUGs Social, a collaborative experience held during the networking reception at each World Forum event, designed for connection and Community-led good times.
Here's what you can expect:
- Fun games like interactive bingo, encouraging you to meet other ServiceNow Community members.
- Special treats like cupcakes, not found anywhere else on the expo show floor.
- Exclusive prizes like the SNUGs 2025 pin!
This fun, lively networking event is open to all and lasts 60 minutes. Be sure to add it into your World Forum agenda using the My Agenda tool.
Join the companies that are leading the way in helping us put AI to work for people.