World Forum Amsterdam 2025 Home Sessions
3 December 2025 | 08:30 – 18:30 One day in Amsterdam.
One AI platform.
Infinite opportunities. Join us for this complimentary event to experience how you can put AI to work in every corner of your business. Register Now Explore Sessions
World Forum Amsterdam 2025 Register Now Speakers Agenda-at-a-Glance FAQ Sponsors
Experience where the world puts AI to work We're bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now. Discover More  Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI. Take Action Build and test in AI Agent labs & HackZone at CreatorCon, then stay connected with ServiceNow User Groups (SNUG). Get Answers  Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.

 Meet Up Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.
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Experience how others are achieving results – in real-time at World Forum
“This solution will help boost customer loyalty, reduce costs, and drive business growth not only for Visa Disputes Managed Services, but also for the hundreds of issuing banks who use this service.” Shane Malloy
Vice President, Product Management, Issuer Processing, Visa Video CTA “AI is permeating everything we do, it's how we will get medicines to patients faster. Having a partner that's innovative like ServiceNow, allows us to do all we can to drive better patient outcomes.” Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca Video CTA
Meet our speaker Amy Lokey

EVP, Chief Experience Officer (CXO), ServiceNow

Amy Lokey leads the global Experience team at ServiceNow, overseeing Design, Research, Product Documentation across all ServiceNow products.
An agenda packed with inspiration
08:30 – 10:00  
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Welcome, Registration, & Expo Opening Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
10:00 – 11:00  
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World Forum Keynote Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
08:30 – 16:00  
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Expo & Sessions Connect with peers, discuss challenges, participate in hands-on AI micro labs, and walk away with actionable advice from industry experts and partners.
16:00 – 17:00  
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Closing Session Join leading experts in a lively panel discussion about what businesses really need to know to thrive in the AI era.
17:00 – 18:30  
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Networking Reception Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUGs Social, a Community-led gathering where ServiceNow users can connect and collaborate.
Your questions about World Forum Amsterdam, answered Expand All Collapse All Where is World Forum Amsterdam being held?
World Forum Amsterdam is taking place at RAI Amsterdam, located at Europaplein 24,
1078 GZ Amsterdam, The Netherlands.

For travel to RAI Amsterdam, the following options are available:.

Train
• The Amsterdam RAI railway station is located 300 metres from RAI Amsterdam and has direct connections to the Duivendrecht, Amsterdam Amstel, Amsterdam Zuid, and Schiphol stations. These stations are linked to the international InterCity network. When you leave the station, follow the signs for RAI Amsterdam.

Tram, Metro, and Bus
• Tram 4 runs between the centre of Amsterdam, Amsterdam Centraal Station, and the RAI, with a stop at Europaplein.
• Metro 52 provides a direct connection to RAI Amsterdam from either Amsterdam Centraal Station or Station Zuid.
• Metro 50 operates between Amsterdam Sloterdijk and Gein, with a stop at Amsterdam RAI Station.
• From Amstel Station, RAI Amsterdam can be reached via Metro 51 to Amsterdam RAI Station, Bus 62 with a stop at Europaplein, or Bus 65 with a stop at Scheldeplein.

Car
• When approaching Amsterdam via the A1, A2, or A4 motorways and entering the A10 ring road, RAI Amsterdam is clearly indicated on signboards. The venue is located alongside the ring road at exit 9. From this exit, the route to the car park is posted.
• RAI Amsterdam offers parking directly off the A10 ring road. Follow P-RAI 1–6. With 3,200 parking spaces available, entry and exit are based on license plate number recognition, and online reservation is available.
What other cities are part of the World Forum event series?
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page. 
Will World Forum offer a digital experience?
At this time, this event is being offered in a live, in-person format only. 
Who can I contact about any registration issues?
For any event queries or issues with registration for World Forum Amsterdam, please visit the Events Help Center.
Is World Forum a good fit if I want to learn more about ServiceNow?
Absolutely! World Forum is open to anyone interested in exploring what ServiceNow has to offer. It's a great opportunity to connect with experts, ask questions, and dive into the platform's AI capabilities.
What is CreatorCon?
CreatorCon is the ultimate hands-on event for ServiceNow developers, admins, architects, and all practitioners looking to build smarter workflows and faster automation. Get hands-on in AI labs, experience the possibilities of innovation at the HackZone, and connect with peers and experts from the Community. Have more questions about CreatorCon? Contatti us at CreatorCon@servicenow.com.
How can I experience ServiceNow AI in action?
At CreatorCon, you’ll experience ServiceNow AI in action through mini labs and the HackZone, where you’ll build an AI Agent using real-world use cases. It’s your chance to see ServiceNow AI in action and walk away with something you built!
I’m new to ServiceNow AI Platform. Where do I start with CreatorCon?
If you are new to ServiceNow AI Platform, choose the CreatorCon Builder Track - designed for anyone to get started with no-code and low-code development on ServiceNow. Then join the ServiceNow Community to connect with peers, and explore the Developer Site for free instance and learning paths
Do I need to bring anything to participate in CreatorCon?

Yes! CreatorCon is hands-on, and you’ll get the most out of it if you come prepared. We recommend bringing:

  • Your laptop – Required for labs and workshops
  • Power adapter/charger – Especially if you're traveling from another region
  • A tablet or phone – Highly recommended to use as a second screen for the lab guide. Otherwise, you’ll be switching tabs frequently on your laptop.
  • Your curiosity and excitement – You’re about to build some amazing things!

Additionally, you can stop by the Community Programs booth in the CreatorCon space on the World Forum Expo Show Floor to learn how you can join, or even start, a local chapter.
What are ServiceNow User Groups (SNUGs)?

ServiceNow User Groups (SNUGs) are in-person or virtual events where you can connect with peers, learn new skills, and grow your knowledge and network.

For World Forum 2025, SNUGs will enter a new era: SNUGs will now be led by Community members, not ServiceNow, making SNUGs truly led by the Community, for the Community. Join us at the SNUGs Social, a collaborative experience held during the networking reception at each World Forum event, designed for connection and Community-led good times.
Diamond Sponsors Join the companies that are leading the way in helping us put AI to work for people.  
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