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Read this Market Guide for a deeper understanding of the market, offerings, and key recommendations for SAM practitioners and leaders and why ServiceNow is recognized as a Representative Vendor.
Gartner® Market Guide for Software Asset Management Tools, Yolanda Harris, Angelica Wekwete, Jaswant Kalay, 15 January 2026. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.
Gartner® does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.