Accelerate productivity with Now Assist – generative AI built right into the ServiceNow AI Platform
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Generative AI (GenAI) With GenAI you can create transformative new experiences for your customers and employees. ServiceNow uses the power of GenAI in its Now Assist products to amplify productivity all across your business.  Watch Video (1:05) Explore Now Assist
What is GenAI? A type of artificial intelligence, GenAI instantly creates human-language text, images, and other new content based on learning patterns in existing data. GenAI supports human interactions in context, getting and providing help, resolving issues, and offloading routine tasks.  Learn More
Common use cases for GenAI Across industries, businesses are finding a multitude of ways to put generative AI to work—solving problems, improving efficiency, and building strong experiences for customers and employees.  
Customer experience
Customer experience GenAI enriches the customer experience with self-service features, including intelligent chatbots that can personalize conversations and resolve issues quickly.
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Employee productivity
Employee productivity With GenAI, you can empower employees enterprise-wide to reduce manual work and achieve more with automatically generated content, including case summaries and intelligent code.  
Related content Blog: 5 lessons in AI productivity Video: GenAI for Virtual Agent (3:03) Video: ServiceNow drives $10M+ in productivity with GenAI (35:21)
Issue resolution
Issue resolution Use GenAI to arm customer service and IT agents with instant information to resolve issues faster, including summarization for chat, incidents, and recommended solutions. 
Related content Blog: Boosting customer support agent productivity Blog: 6 ways to deliver great customer service Video: GenAI for case summarization (1:34)
GenAI and the ServiceNow AI Platform All ServiceNow® products run on the scalable and secure ServiceNow AI Platform, our cloud-based foundation for the enterprise. With native AI purpose-built for your business, we infuse GenAI capabilities into every workflow on the ServiceNow AI Platform. Explore Platform
“Integrating generative AI capabilities into the Now Platform will revolutionize business models and workflows across every industry.” Gary Plotkin Digital Platforms Lead, KPMG
Your industry peers are winning with GenAI from ServiceNow
Resources Take a deeper dive into enterprise GenAI with this curated content. See All Resources Articles The Enterprise AI Maturity Index 2025 Measuring GenAI’s Business Value Empowering Employees with AI Sidekicks Want to Build Apps Fast? Videos GenAI on the ServiceNow AI Platform (1:35) Employee GenAI Use Case in Action (4:33) GenAI and AIOps Together (1:37) ServiceNow innovation Now Assist ServiceNow AI Agents Virtual Agent Workflow Data Fabric RaptorDB
We put GenAI to work for you AI isn’t new to ServiceNow. We’ve been making workflows smarter for over 20 years. Today, GenAI is unlocking near limitless use cases for the ServiceNow AI Platform. Responsible AI at ServiceNow We’re developing AI that is open, transparent, accountable, and human-centric.  Read About It AI research and development Learn about our AI research team, labs, and partnerships.  Explore Research
Find the connections that make it a win Partners Locate a partner with the generative AI expertise you need to transform experiences, boost productivity, and increase efficiency.  Try Partner Finder Integrations Extend the benefits of the ServiceNow AI Platform across your business. Connect and automate everything with more than 1,000 certified, ready to use apps from the ServiceNow Store.  See All Apps Learn More
Frequently asked questions What is generative AI?
Generative AI, also known as GenAI, is a type of artificial intelligence that creates content by learning from existing data. GenAI can provide realistic and creative text, images, and other media to transform industries such as entertainment, marketing, and healthcare.
What’s the difference between GenAI and AI?
AI is a term that describes all forms of machine learning and intelligent automation, while  generative AI  is specifically focused on the creation of new content based on—but also capable of going beyond—the datasets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
What are the types of generative AI?
Generative AI encompasses several types of content generation. These include text generation, image generation, video and speech generation, and data augmentation. Producing text content requires a different approach than enhancing videos or creating realistic looking images. As such, each kind of generative AI has its own unique characteristics and applications.
What's the future of generative AI?
Although generative AI has been around for decades, its recent rise in terms of capability and availability has been meteoric. As this technology continues to evolve, we can anticipate enhanced creativity and innovation across essentially every industry, allowing for more sophisticated and realistic outputs in content generation, design, music composition, visual arts, and more. Generative AI will also continue to drive personalization and customization, creating laser-focused recommendations, personalized experiences, and unique products designed to address individual customer needs.
Learn what generative AI from ServiceNow can do for you Find out how you can put GenAI to work for your business. Start with a conversation or request a custom demo.  Contact Us
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