CPQ Overview Plans and Packages Getting Started
CPQ Packages Simplify and accelerate sales across all channels with the CPQ package and pricing plan that works for you. Get Custom Quote
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CPQ Standard Essential CPQ tools for quoting and order basics. Includes: Product Catalog Management Product Configurator Configuration Rules Management Lead-to-Cash Core Order-to-Cash Core Order Management1 Order Operations1 25 Custom Tables
MOST POPULAR CPQ Pro Advanced CPQ with intelligence and lifecycle tools. Includes CPQ Standard, and: CPQ Advanced1 Customer Contracts and Entitlements Customer Lifecycle Applications1 Lead Data Model Opportunity Data Model Advanced Platform Analytics Virtual Agent 50 Custom Tables
Sales and Order Management Pro² Full suite for sales, opportunity, and lifecycle. Includes CPQ Standard, CPQ Pro, and: Lead Management Opportunity Management Sales Forecasting Sales Quota Management
1.  See the features comparison table for the full list of included capabilities.
2. Sales and Order Management Pro provides all the CPQ capabilities of CPQ Standard and CPQ Pro, plus lead and opportunity management, sales forecasting, and sales quota management.
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CPQ Standard
 CPQ Pro SOM Pro Product Configurator Configure complex products quickly with guided, rule-based logic. Product Catalog Management Manage and update product catalogs across all channels with ease. Configuration Rules Management Apply rules to ensure only valid configurations are quoted. Lead-to-Cash Core Connect the full sales process from lead capture to closed deal. Order-to-Cash Core Track and manage customer orders from creation through delivery. Order Qualification Management
(Part of Order Management) Validate and prioritize orders before they move downstream. Fallout Management
(Part of Order Management) Identify and resolve errors that occur during order processing. Compatibility Management
(Part of Order Management) Prevent invalid product or service combinations in quotes. Attribute Propagation
(Part of Order Management) Carry key attributes through every stage of the sales process. Product Inventory
(Part of Order Management) Manage and display product availability in real time. Order Case Self-Service
(Part of Order Management) Enable customers to manage and resolve their order issues online. Order Operations Case Management
(Part of Order Operations) Handle operational issues tied to customer orders. Case Management for Invoice Operations
(Part of Order Operations) Resolve billing and invoicing issues efficiently. Order Case Playbook
(Part of Order Operations) Guide teams through standardized steps to resolve order cases. Quote Management
(Part of CPQ Advanced) Create, manage, and approve accurate sales quotes fast. Sales Agreement Management
(Part of CPQ Advanced) Manage recurring agreements, renewals, and entitlements. Sales Cart
(Part of CPQ Advanced) Simplify quoting with a digital cart for products, services, and bundles. Pricing Matrix Management
(Part of CPQ Advanced) Apply dynamic pricing logic across customers and products. Product Offering Recommendations
(Part of CPQ Advanced) Suggest best-fit products or bundles during quoting. Partner Relationship Management
(Part of CPQ Advanced) Manage partner sales channels and shared deals. Customer Contracts and Entitlements Track customer contracts and entitlements in one place. Contract and Entitlement Workflows
(Part of Customer Lifecycle Applications) Automate contract and entitlement approvals and steps. Entitlement Verification
(Part of Customer Lifecycle Applications) Validate customer eligibility for services or offers. Lead Data Model Define the fields and relationships to store and track lead records. Opportunity Data Model Define the fields and relationships to store and manage opportunity records. Advanced Platform Analytics Enrich your insights with an intuitive experience for actionable analytics.  Virtual Agent Resolve issues fast with a GenAI-powered, conversational chatbot . Lead Management Capture, score, and track sales leads through the funnel. Opportunity Management Track opportunities from discovery through close. Sales Forecasting and Quota Management Forecast sales and manage team quotas in real time.
Innovate with ServiceNow Businesses around the world rely on ServiceNow workflows to make work better for everyone.  40% Reduction in time to quote 0 Delays in order processing 1 Unified platform reduces cost and complexity
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