Manufacturing Commercial Operations Streamline sales, support, and service operations for your manufacturing business. Improve revenue and reduce costs while enhancing the customer experience. Watch Demo (6:04) Get Data Sheet
Manufacturing Commercial Operations Overview
One platform for enterprise automation Combine process automation, AI-powered workflows, and digital customer engagement to optimize the entire lifecycle for sales, support, and service operations. Automate essential processes and run them from the ServiceNow AI Platform, a single system of action for the enterprise. Explore AI Platform 
Featured apps and capabilities for Manufacturing Commercial Operations Manufacturing Commercial Operations groups key applications and capabilities into packages that can scale with you as your needs change. Now Assist for Manufacturing Commercial Operations Accelerate productivity with generative AI on the ServiceNow AI Platform. Service Bridge Give your enterprise customers an integrated experience with connected workflows. Configure-Price-Quote (CPQ) Generate precise and accurate quotes for customers by applying advanced software solutions and automation capabilities. Product Catalog Management Manage your product offerings by grouping them into catalogs and categories, streamlining the ordering process. Walk-Up Experience Boost customer satisfaction with an efficient in-person or remote IT support experience. Communities Connect customers and employees with their peers to find answers and solve problems. Digital Portfolio Management (DPM) Make informed decisions with a unified view of services, products, and apps. Performance Analytics Anticipate trends, prioritize resources, and continuously improve with real-time analytics. Continual Improvement Management Initiate and track improvements across the enterprise by aligning people, processes, and data.  Predictive Intelligence Simplify and accelerate everyday work with built-in machine learning. Virtual Agent Resolve issues fast with an intelligent chatbot that understands simple, human language. DevOps Change Velocity Connect development tools to change management for automatic ticketing and approval. DevOps Config Prevent outages by centralizing configuration oversight within dev pipelines. Workforce Optimization Manage teams effectively with real-time visibility into agent scheduling and performance. Manufacturing Commercial Operations Core Enable manufacturers to manage dealer/channel hierarchy, automate order processing, and streamline post-sales engagement. Engagement Messenger Extend the customer self-service experience to third-party portals. Universal Request Enable employees to more effectively request and receive services from within Microsoft Teams. Proactive Customer Service Operations Enable customers to trigger case workflows proactively and notify impacted users. Outsourced Service Partners Provide out-of-the-box self-service capabilities for customers to search for information or request assistance from an agent. Vendor Manager Workspace Allow vendor managers to view, track and manage risk and performance data for all vendors. Mobile Publishing Request a secure, branded version of any ServiceNow mobile app, and receive ongoing updates to that custom application.
Do more with Manufacturing Commercial Operations Combine Manufacturing Commercial Operations with other products and apps to create a powerhouse technology platform. Remove friction, reinvent services, and transform experiences. Discover Solution
Put AI to work for people Empower your people with business-ready AI from ServiceNow. From the front office to the back office and all in between, our intelligent platform harnesses AI to put smart answers at your employees’ fingertips, letting you translate that intelligence into action. Explore AI
“Giving the day-to-day order management work a more seamless flow has given our team more time to help our customers get to where they want to be.” Stefan Kuester Senior Manager, GBS Customer Service, Kraft Heinz Watch Video (2:27) Get Story
Explore further Dive into overview articles on a variety of topics related to Manufacturing Commercial Operations. Learn About ServiceNow See All Articles What is order management? What is CRM? What is customer experience (CX)? What is customer lifecycle management? What is customer service management (CSM)? What is self-service?
Benefits
Benefits Automate the sales, service, and support lifecycle for your manufacturing business.
Streamline order management Automate order exceptions management and orchestration. Fulfill orders faster and more accurately while reducing operational costs. Read Brief
Enhance customer experiences Provide seamless, proactive communications and self-service capabilities. Raise customer loyalty and channel partner satisfaction.
Drive subscription growth Manage the lifecycle of subscriptions and services, from creation and launch to post-sales support and modifications.
Improve product reliability and customer satisfaction Streamline product issue resolution processes and automate issues management to reduce warranty costs and improve customer uptime.
Unify ecosystem connectivity Connect ServiceNow instances across your entire supply chain, including B2B customers. Minimize communication barriers and issues, optimizing your value chain.
Platform
Built on the ServiceNow AI Platform Manufacturing Commercial Operations includes AI-powered platform capabilities so you can automate the sales, service, and support lifecycle for your manufacturing business. Transform your business with a single, unifying platform for the enterprise.
One platform to make work flow The ServiceNow AI Platform the single cloud application platform all ServiceNow products run on. Automate, simplify, and connect work across the enterprise to move your business forward.  Explore AI Platform Watch Video (1:28)
Workflow Automation Build, monitor, and optimize highly efficient no-code automated workflows. Streamline order exceptions and dispute management to optimize complex sales and service processes. Find Out How
Intelligent Automation Supercharge your workflows with machine learning and AI-powered experiences. Enhance customer support with knowledge creation, translation, and call summarization. Explore AI
Process Mining Enable data-driven improvements with in-platform process mining. Optimize order-to-cash processes, identify manufacturing bottlenecks, and streamline customer service workflows. Get Started
Security lives at the center of all we do Data security is critical to your business. The ServiceNow AI Platform arms you with the tools and processes you need to improve your security posture. We also help you adhere to regulatory compliance to keep sensitive data safe.  Find Out How Get Ebook
Certified Integrations Manufacturing Commercial Operations seamlessly integrates with third-party productivity and customer service tools. See All Integrations Enable seamless data exchange for order management, inventory, and financial processes. Optimize end-to-end order-to-cash processes and financial data synchronization. Connect sales, customer service, and financial operations data.   Synchronize customer data, opportunities, and service requests. Enhance financial management and reporting capabilities. Promote contextual collaboration for resolving order exceptions and customer issues. Streamline contract and agreement processes in the order lifecycle. Integrate procurement processes and supplier management.
Users
Role-based apps for Manufacturing Commercial Operations Add continuous value to the business, no matter what hat you wear. Automate the sales, service, and support lifecycle for your manufacturing business.
Shared services leader Improve agility and savings with automated exception workflows, deliver orders on time with improved accuracy, and reduce cash collection cycle time.
Order Capture Capture, manage, and fulfill the orders from your customers by using APIs, Service Bridge, or the order management application. Service Bridge Give your enterprise customers an integrated experience with connected workflows. Predictive Intelligence Simplify and accelerate everyday work with built-in machine learning.
Customer support leader Provide differentiated customer experiences while minimizing costs, resolving customer issues quickly, and empowering support agents with the right content at the right time.
Case Management Evaluate cases, communicate with customers, answer questions, and resolve issues faster. Major Case Manage complex cases that contain information about a specific issue that impacts multiple customers. Virtual Agent Use an intelligent chatbot to help you resolve customer issues faster.
Channel support leader Optimize channel partner relationships, streamline communication, and enable efficient issue resolution. Enhance overall channel performance and satisfaction.
Dealer Portal Provide self-service capabilities and real-time communication. Support requests on products, services, and subscriptions. Service-Aware Install Base Track product purchases across any industry and location. Communities Connect customers and employees with peers to find answers and solve problems.
Sales leader Drive growth through new subscriptions and services. Manage the offering lifecycle and avoid lost sales and order delays.
Opportunity Management Engage more potential customers by understanding their needs and offering timely product recommendations. Needs Analysis Make it easier for agents to offer their customers relevant recommendations with a product selection guide and related templates. Kanban View Monitor orders from the time they leave the supplier to when they reach the customer.
Plans and Packages
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What You Get Manufacturing Commercial Operations simplifies work processes to help you solve business problems, and our experts can help you get the most value from your product. We offer services tailored to your needs and unrivaled support. Whatever workflow you need to simplify, we have a package and pricing plan that works for you. Contact Us for Custom Quote
Package options Get the tools you need most with the Manufacturing Commercial Operations package that meets your business needs. Scroll down to see a sample of the features in each package.  
Manufacturing Commercial Operations Standard For growing manufacturing businesses that need to create impact with confidence. Manufacturing Commercial Operations Core Customer Service Management  IT Service Management  Walk-Up Experience    Engagement Messenger   Communities Digital Portfolio Management Universal Request
Manufacturing Commercial Operations Professional For manufacturing teams and companies that need to manage sales, support, and service operations effectively. Manufacturing Commercial Operations Core Customer Service Management  IT Service Management  Walk-Up Experience    Engagement Messenger   Communities Digital Portfolio Management Universal Request Manufacturing Commercial Operations Applications Performance Analytics Continual Improvement  Proactive Customer Service Operations Outsourced Customer Service Predictive Intelligence Virtual Agent  Vendor Manager Workspace Mobile Publishing  DevOps Change Velocity DevOps Config
Manufacturing Commercial Operations Enterprise For strategic manufacturing partners looking for comprehensive sales and service experience to help them meet their goals and scale with automation. Manufacturing Commercial Operations Core Customer Service Management  IT Service Management  Walk-Up Experience    Engagement Messenger   Communities Digital Portfolio Management Universal Request Manufacturing Commercial Operations Applications Performance Analytics Continual Improvement  Proactive Customer Service Operations Outsourced Customer Service Predictive Intelligence Virtual Agent  Vendor Manager Workspace Mobile Publishing  DevOps Change Velocity DevOps Config Workforce Optimization   Process Mining
 Look who’s winning with ServiceNow
Key features for Manufacturing Commercial Operations Service Bridge Give your enterprise customers an integrated experience with connected workflows. Now Assist for Manufacturing Commercial Operations Accelerate productivity with generative AI on the ServiceNow AI Platform. Configure-Price-Quote (CPQ) Generate precise and accurate quotes for customers by applying advanced software solutions and automation capabilities.
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Resources 
Read Brief Learn how to optimize sales, support, and service operations while improving customer and channel experiences. Get Ebook Find out how to elevate the customer experience while reducing costs. See Latest Release The ServiceNow AI Platform connects people, functions, and systems across your business. Check out the latest apps and capabilities.
Featured resources View All Resources
VIDEO Learn About Manufacturing Commercial Operations Watch Video (0:33)
Videos Manufacturing Commercial Operations Demo (7:19)
Look who’s winning with ServiceNow See how other companies optimize processes to boost efficiency and improve the user experience. View All Stories Dräger replaced its disparate and complex customer management processes with a self-service customer portal. Read Story Coca-Cola European Partners streamlines operations, automates manual processes, and improves distribution efficiency. Find Out How
Talk to an expert Connect with us to put AI to work and discover how you can automate the sales, service, and support lifecycle for your manufacturing business. Contact Us
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