Automate sales, support, and service in manufacturing to boost revenue, cut costs, and improve customer experience.
Manufacturing Commercial Operations
Overview
Getting Started
The world works with ServiceNow™
How does Manufacturing Commercial Operations work?
On the ServiceNow AI Platform, Manufacturing Commercial Operations connects CPQ, orders, partners, warranty, and recalls. Shared data and AI agents route tasks, surface risks, and document decisions to help you build quotes, ship orders, and close issues fast.
Benefits of Manufacturing Commercial Operations
Cut time to revenue
Spot pricing, credit, ATP, and shipment risks early. Use playbooks to resolve exceptions before they stall cash flow and compromise promise dates.
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Elevate partner experience
Provide one hub for cases, orders, programs, recalls, and knowledge. Route to the right team and keep every commitment visible.
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Control claim costs
Standardize warranty and recall claims with policy checks, data validation, and AI suggestions—fewer leaks, faster fair decisions.
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Transform with a single platform
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Use cases for Manufacturing Commercial Operations
Fast CPQ
Simplify order processing
Create accurate, manufacturable quotes fast. Connect CPQ to pricing, engineering checks, and order orchestration to cut rework and fallouts.
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Configure, Price, Quote
Sales and Order Management
Partner and Channel Experience
Unify partner and channel operations
Give partners one hub for cases, orders, programs, recalls, and knowledge. Route to the right team and track every commitment.
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Service Bridge
Exception Handling
Keep orders moving to cash
Catch pricing, credit, ATP, and shipment risks early. Use playbooks to resolve issues and notify customers before dates or revenue slip.
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Sales and Order Management
Recalls and Warranty
Run recalls and warranty with control
Plan campaigns, identify impacted assets, and standardize claims. Policy checks and AI suggestions speed fair decisions and keep audits clean.
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Field Service Management
Our Customers
Industry leaders rely on ServiceNow to make work better
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How Stellantis is redefining enterprise technology across a global automotive empire
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Kraft Heinz consolidates order management on a single platform
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Third-party software integrations
Integrate anything with ServiceNow. Bring your existing software investments onto our platform to connect your people, processes, apps, and data.
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Resources for you
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Industry Report
The Manufacturing CRM Revolution
Learn why ServiceNow is the only platform built for Ttmorrow’s manufacturers
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INNOVATION BRIEF
Tomorrow's Al-Powered Manufacturing CX Always One Step Ahead
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Value quiz
Transform Sales and Service in Manufacturing
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Take Value Quiz
Product documentation
Manufacturing Commercial Operations
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Use the ServiceNow ecosystem
Explore our learning tools, community, and partner offerings to find the level of support you need.
Training and certification
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Partners
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Product documentation
Learn how to use our products, find answers to your technical questions, and explore products by release.
Community
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ServiceNow Impact®
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Frequently asked questions
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How is MCO different from a “generic” CRM?
We’re not a bolt-on. MCO runs sales, fulfillment, and service on one platform with a manufacturing data model and dealer constructs.
How fast can we see value?
Faster cash and fewer escalations. Typical teams see 20–40% faster exception resolution and 10–25% lower claim cost within the first release.
Can we keep our current CRM/ERP/PLM?
Yes. Keep systems of record. Connect the steps between them so work flows. No data re-entry, fewer spreadsheets, cleaner handoffs.
What changes for our frontline teams?
Less hunting, more resolving. They see the full timeline, next best action, and policy guardrails. Fewer status emails, faster answers.
What is the role of AI in healthcare and life sciences?
AI suggests, you decide. It summarizes context, flags risks, and drafts actions under your policies with full visibility and review.
Talk to an expert
Connect with our product experts to arrange a custom demo. See how Manufacturing Commercial Operations can work in your environment.
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