ServiceNow AI CRM puts customers first with a connected, efficient platform built for the AI era.
CRM for the AI Era: Real talk. Unfiltered insights. Fresh perspectives. 4-part webinar series
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Meet the new AI CRM
Legacy CRM left a trail of broken promises. ServiceNow’s AI-native CRM changes the game—taking action, not just tracking activities. It drives revenue, not overhead. Bad CRM was then. This is ServiceNow.
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Meet the AI CRM Leave Legacy Behind Reimagine CRM Testimonials Why ServiceNow CRM Resources
Reimagine CRM for real outcomes
CRM shouldn’t be a filing cabinet for the past—it should be the engine for your future growth. Legacy tools cause friction, delays, and churn, costing you millions. The new era of CRM unites teams, automates work, and drives real outcomes with AI. The result? Faster resolutions, loyal customers, and more revenue—even with flat resources.
Customer Service
Customer Service Resolution, not hold times
Customers self-serve and get answers fast—no repeats, no status chasing. AI agents act, summarize, and communicate across departments so teams spend less time researching and more time helping.
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Field Service
Field Service First visit, fixed right
Technicians show up with the right parts, skills, and context—so first-time fixes stick. AI handles scheduling, admin tasks, and notes so teams are dispatched to the next job faster.
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Sales
Sales Accurate quotes, faster closes
Sales reps get guidance and insight to configure, price, and quote in seconds—with clean handoffs to fulfillment and service. No workarounds, no delays.
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Escape the trap of legacy CRM
Legacy CRM was supposed to be the magic answer to great customer relationships. But it broke its promise, and it’s costing you millions.
Escape Bad CRM
“Switching a CRM isn’t a decision you take lightly, but the performance with ServiceNow is off the charts.“  Colin Mead VP of Global Support, Pure Storage  Read Case Study
“Being able to shield our agents and our customers from the complexity of multiple systems really simplifies the user experience, saves time, and makes us more efficient.” Hadeer Hassaan Chief Customer Experience Officer, Bell Canada Read Case Study
“With the ServiceNow AI Platform, we have seen a 35% decrease in resolution time.” Martha Politakis  Director of Global Software Support and Managed Service Desk, Lenovo Read Case Study
Beyond CRM: The power of our AI platform
Legacy CRM traps teams in data entry and disconnected tools. ServiceNow CRM breaks silos and drives action—automating work and delivering proactive service, faster resolutions, and real-time insights. Customers stay loyal, reps build relationships, and leaders grow the business. See why the world’s top companies trust the ServiceNow AI Platform and you can, too.
Deliver resolution, not responses
AI + data + workflows across the front, middle, and back office handle requests and solve issues fast.
Video CTA Built-in agility
Automated workflows make it easy to quickly adapt, update, and add new offerings.
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One platform, working across every department, enables automation, reduces customization, and removes tech debt.
Video CTA Go-live in weeks, not months
Prebuilt workflows tailored for your industry let you spin up new services faster than ever.
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Learn more about ServiceNow CRM CRM Keynote Address
With the explosion of AI, there’s a generational shift in the way companies are selling to and serving their customers. Watch this presentation from our annual customer event and learn how ServiceNow is modernizing CRM.
Video CTA Watch Keynote (29:00) Reinventing CRM
ServiceNow Chief Customer Officer Chris Bedi blogs about the need for a modernized CRM to address real customer needs, using a true AI-first approach.
Video CTA Read Blog Gartner Magic Quadrant
ServiceNow has been named a Leader in the Gartner® Magic Quadrant™ for the CRM Customer Engagement Center, December 2024.
Video CTA Read Blog Agentic AI for Sales and Service
Get started with ServiceNow AI Agents for CRM. In less than an hour, our experts will show you how simple and powerful AI agents can be as part of your CRM strategy.
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See what ServiceNow CRM can do for you
Ready to enter the new CRM era? Let our experts show you the power of managing your customer relationships with ServiceNow.
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