Sell, fulfill, and service on one AI platform. Strengthen customer loyalty, boost agent and technician productivity, and accelerate revenue with ServiceNow CRM.
CRM
Overview
Service Solution
Sales Solution
the possibility
Put AI to work for your customers
Meet the first CRM built to unify information and automate work from sales to customer success—delivering faster resolutions, increased loyalty, and quicker deal cycles.
Thrill your customers
Bring your business insights and customer data together to fuel relevant, context-driven experiences.
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Free your teams
Automate frustrating busywork and eliminate swivel-chairing by connecting process and system workflows.
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Accelerate your revenue
Deliver faster quotes, resolutions, fulfillment, and on-site services with AI agents empowered to act.
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Autonomous CRM results
20%
reduction in churn
33%
reduction in mean resolution time
40%
reduction in quote processing time
the path
Explore ServiceNow CRM solutions
service
Faster resolutions, fewer headaches
Give customers the power to self-serve and agents more time back with AI agents that handle repetitive work.
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Sales
Close more deals, quicker
Simplify complex sales and order management to drive revenue and loyalty with AI-powered workflows and CPQ.
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Webinar
Overcome the CRM meltdown
Legacy tools had their shot—now it’s time to see how AI replaces them. Learn from experts in this four-part series.
Watch Episode 1
What to expect with Autonomous CRM
step 1: DATA
Unify your data
Workflow Data Fabric and zero-copy connectors bring data from anywhere into one composable system for total visibility.
step 2: Workflows
Automate your workflows
Deterministic, no-code workflows streamline processes and orchestrate outcomes from the front-to-back office.
step 3: Orchestration
Combine AI and workflows
Without workflows, AI stalls. A strong, connected workflow foundation empowers AI to act and solve complex issues.
step 4: Governance
Manage risk and security
Determine which actions AI can take autonomously. Establish guardrails for compliance and to monitor performance.
Everything you need to get started
Explore resources to build your business case, get stakeholder buy-in, and plan your implementation.
CRM Integrations
Seamlessly integrate
Bring existing software investments onto our platform to connect your people, processes, and data.
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Explore Integrations
Value Calculator
Make your business case
Use our calculator to unlock how AI can add value to your CRM strategy and potentially increase ROI.
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Calculate Value
AI Experience
Grow your AI capabilities
Find out how an AI platform helps your enterprise get more work done and satisfy customers.
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Explore AI
Analyst Report
ServiceNow named leader
Discover why Gartner® recognized ServiceNow® in the Magic Quadrant™ for CRM for the second year in a row.
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Download Report
“Switching a CRM isn’t a decision you take lightly, but the performance with ServiceNow is off the charts.”
Colin Mead
Vice President of Global Support, Pure Storage
Explore ServiceNow CRM solutions by industry
Retail
Drive retail growth with CRM
Boost loyalty and drive sales by revolutionizing your retail strategy with CRM. Optimize store operations, enhance efficiency, empower frontline staff, and reduce costs—all while delivering an exceptional customer experience.
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Retail Operations
Retail Service Management
Banking
Create frictionless banking experiences
Use AI to personalize service across your bank's front, middle, and back offices. Expand relationships to drive growth while reducing operational costs.
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Dispute Management
Financial Services Operations
Healthcare
Provide exceptional care and experiences
Harness the power of AI to deliver a seamless experience for patients and care providers. Deliver personalized care pathways and enhance operational efficiencies for improved patient care.
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Healthcare and Life Sciences Service Management
Field Service Management
Government
Serve the public more effectively
AI-powered workflows empower government employees to make confident decisions, optimize resources, and provide efficient services to the public.
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Field Service Management
Public Sector Digital Services
Telecom
Fuel revenue growth
Put AI agents to work for sales, contact centers, service and network operations, and field technicians. Help everyone serve the customer better and faster while boosting revenue and loyalty.
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Telecom Service Management
Sales and Order Management for Telecom
Technology Providers
Fuel sales, support, and revenue growth
Unite the sales cycle, order management, field and customer service with a single, intelligent workflow. Rev-up revenue capture and customer resolution times.
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Sales and Order Management for Technology Providers
Technology Provider Service Management
Innovative companies rely on ServiceNow for their CRM solutions
Let’s get to work
Explore our learning tools, community, and other resources to get the support you need for your customers.
Explore demos
Get hands-on with the ServiceNow AI Platform. Explore demo options for everyone, at every skill level.
Join the community
Learn, share, and connect with people doing work that matters on the ServiceNow AI Platform.
Participate in events
Take part in ServiceNow virtual and in-person events to connect with IT leaders and inspire your business transformation.
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