INVESTOR INFORMATION ANNUAL REPORT 2023 BOARD OF DIRECTORS Deborah Black Former Vice President, Head of Engineering of Netflix, Inc. Susan L. Bostrom Former Executive Vice President, Chief Marketing Officer and Head of Worldwide Government Affairs of Cisco Systems, Inc. Teresa Briggs Former Vice Chair & West Region Managing Partner of Deloitte LLP Jonathan C. Chadwick Former Executive Vice President, Chief Financial Officer and Chief Operating Officer of VMware, Inc. Paul E. Chamberlain Business Advisor & Investor; Former Managing Director and Co-Head of Global Technology Banking of Morgan Stanley Lawrence J. Jackson, Jr. Founder and Chief Executive Officer, gamma Frederic B. Luddy Founder and Former President, Chief Executive Officer and Chief Product Officer of ServiceNow, Inc. Bill McDermott Chairman and Chief Executive Officer of ServiceNow, Inc. Jeffrey A. Miller Chief Executive Officer of JAMM Ventures Joseph “Larry” Quinlan Former Global Chief Information Officer of Deloitte LLP Anita M. Sands Former Group Managing Director, Head of Change Leadership of UBS Financial Services EXECUTIVE OFFICERS Bill McDermott Chairman and Chief Executive Officer Chirantan “CJ” Desai President and Chief Operating Officer Gina Mastantuono Chief Financial Officer Christopher Bedi Chief Information Officer Jacqueline Canney Chief People Officer Russell S. Elmer General Counsel and Secretary Paul Smith Chief Commercial Officer Nicholas Tzitzon Chief Strategy and Corporate Affairs Officer SHAREHOLDER SERVICES Computershare Trust Company N.A. Investor Services P.O. BOX 43078 Providence, RI 02940-3078 www.computershare.com (877) 373-6374 or (781) 575-3120 AVAILABLE INFORMATION Our Annual Report on Form 10-K, other SEC reports and filings, Code of Ethics, Corporate Governance Guidelines, charters of our Board committees and other governance documents and information are available on our website, www.servicenow.com. STOCK LISTING ServiceNow trades on the New York Stock Exchange under the ticker symbol “NOW.” SERVICENOW ANNUAL MEETING May 23, 2024 at 10:00 a.m., Pacific Time Conducted via live webcast at www.virtualshareholdermeeting.com/NOW2024 COMPANY HEADQUARTERS 2225 Lawson Lane Santa Clara, California 95054 P: (408) 501-8550 E: info@servicenow.com www.servicenow.com FOR INVESTOR INQUIRIES Email: ir@servicenow.com SAFE HARBOR STATEMENT This annual report contains forward-looking statements within the meaning of the U.S. federal securities laws. Please refer to page one of our Annual Report on Form 10-K filed with the U.S. Securities and Exchange Commission on January 25, 2024, for a fuller description of such forward-looking statements. © 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. INVESTOR INFORMATIONANNUALPORT 2023 BOARD OF DIRECTORS Deborah Black Former Vice President, Head of Engineering of Netflix, Inc. Susan L. Bostrom Former Executive Vice President, Chief Marketing Officer and Head of Worldwide Government Affairs of Cisco Systems, Inc. Teresa Briggs Former Vice Chair & West Region Managing Partner of Deloitte LLP Jonathan C. Chadwick Former Executive Vice President, Chief Financial Officer and Chief Operating Officer of VMware, Inc. Paul E. Chamberlain Business Advisor & Investor; Former Managing Director and Co-Head of Global Technology Banking of Morgan Stanley Lawrence J. Jackson, Jr. Founder and Chief Executive Officer, gamma Frederic B. Luddy Founder and Former President, Chief Executive Officer and Chief Product Officer of ServiceNow, Inc. Bill McDermott Chairman and Chief Executive Officer of ServiceNow, Inc. Jeffrey A. Miller Chief Executive Officer of JAMM Ventures Joseph “Larry” Quinlan Former Global Chief Information Officer of Deloitte LLP Anita M. Sands Former Group Managing Director, Head of Change Leadership of UBS Financial Services EXECUTIVE OFFICERS Bill McDermott Chairman and Chief Executive Officer Chirantan “CJ” Desai President and Chief Operating Officer Gina Mastantuono Chief Financial Officer Christopher Bedi Chief Information Officer Jacqueline Canney Chief People Officer Russell S. Elmer General Counsel and Secretary Paul Smith Chief Commercial Officer Nicholas Tzitzon Chief Strategy and Corporate Affairs Officer SHAREHOLDER SERVICES Computershare Trust Company N.A. Investor Services P.O. BOX 43078 Providence, RI 02940-3078 www.computershare.com (877) 373-6374 or (781) 575-3120 AVAILABLE INFORMATION Our Annual Report on Form 10-K, other SEC reports and filings, Code of Ethics, Corporate Governance Guidelines, charters of our Board committees and other governance documents and information are available on our website, www.servicenow.com. STOCK LISTING ServiceNow trades on the New York Stock Exchange under the ticker symbol “NOW.” SERVICENOW ANNUAL MEETING May 23, 2024 at 10:00 a.m., Pacific Time Conducted via live webcast at www.virtualshareholdermeeting.com/NOW2024 COMPANY HEADQUARTERS 2225 Lawson Lane Santa Clara, California 95054 P: (408) 501-8550 E: info@servicenow.com www.servicenow.com FOR INVESTOR INQUIRIES Email: ir@servicenow.com SAFE HARBOR STATEMENT This annual report contains forward-looking statements within the meaning of the U.S. federal securities laws. Please refer to page one of our Annual Report on Form 10-K filed with the U.S. Securities and Exchange Commission on January 25, 2024, for a fuller description of such forward-looking statements. © 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. INVESTOR INFORMATIONANNUAL REPORT 2023 BOARD OF DIRECTORS Deborah Black Former Vice President, Head of Engineering of Netflix, Inc. Susan L. Bostrom Former Executive Vice President, Chief Marketing Officer and Head of Worldwide Government Affairs of Cisco Systems, Inc. Teresa Briggs Former Vice Chair & West Region Managing Partner of Deloitte LLP Jonathan C. Chadwick Former Executive Vice President, Chief Financial Officer and Chief Operating Officer of VMware, Inc. Paul E. Chamberlain Business Advisor & Investor; Former Managing Director and Co-Head of Global Technology Banking of Morgan Stanley Lawrence J. Jackson, Jr. Founder and Chief Executive Officer, gamma Frederic B. Luddy Founder and Former President, Chief Executive Officer and Chief Product Officer of ServiceNow, Inc. Bill McDermott Chairman and Chief Executive Officer of ServiceNow, Inc. Jeffrey A. Miller Chief Executive Officer of JAMM Ventures Joseph “Larry” Quinlan Former Global Chief Information Officer of Deloitte LLP Anita M. Sands Former Group Managing Director, Head of Change Leadership of UBS Financial Services EXECUTIVE OFFICERS Bill McDermott Chairman and Chief Executive Officer Chirantan “CJ” Desai President and Chief Operating Officer Gina Mastantuono Chief Financial Officer Christopher Bedi Chief Information Officer Jacqueline Canney Chief People Officer Russell S. Elmer General Counsel and Secretary Paul Smith Chief Commercial Officer Nicholas Tzitzon Chief Strategy and Corporate Affairs Officer SHAREHOLDER SERVICES Computershare Trust Company N.A. Investor Services P.O. BOX 43078 Providence, RI 02940-3078 www.computershare.com (877) 373-6374 or (781) 575-3120 AVAILABLE INFORMATION Our Annual Report on Form 10-K, other SEC reports and filings, Code of Ethics, Corporate Governance Guidelines, charters of our Board committees and other governance documents and information are available on our website, www.servicenow.com. STOCK LISTING ServiceNow trades on the New York Stock Exchange under the ticker symbol “NOW.” SERVICENOW ANNUAL MEETING May 23, 2024 at 10:00 a.m., Pacific Time Conducted via live webcast at www.virtualshareholdermeeting.com/NOW2024 COMPANY HEADQUARTERS 2225 Lawson Lane Santa Clara, California 95054 P: (408) 501-8550 E: info@servicenow.com www.servicenow.com FOR INVESTOR INQUIRIES Email: ir@servicenow.com SAFE HARBOR STATEMENT This annual report contains forward-looking statements within the meaning of the U.S. federal securities laws. Please refer to page one of our Annual Report on Form 10-K filed with the U.S. Securities and Exchange Commission on January 25, 2024, for a fuller description of such forward-looking statements. © 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. Dear Shareholders, Throughout my career in enterprise technology, many have asked, “Why does technology make our consumer lives so much easier, but not our work lives?” The answer has less to do with the technology itself. It has more to do with how that technology has been deployed. Over the past several decades, every executive in every industry has become a technology buyer. The consequence? Organizational silos became data and technology silos. Year after year of new business objectives have buried most enterprises under a mountain of “decision debt” – invest more in one system, customize another system, upgrade one, replace another. Because the systems don’t work with each other, people can’t work well together. Because the data isn’t accurate or real-time, people can’t make the right decisions. From a financial standpoint, we are talking about a $2.4 trillion yearly technical debt burden in the U.S. alone. I lay all this out in detail because this problem statement is precisely what makes ServiceNow the once-in-a-generation platform it is.