Teradata + ServiceNow Better together story with Teradata using Workflow Data Fabric + © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 2 ServiceNow + Teradata: Why now? Imperative Enterprises don’t lack intelligence they lack the ability to activate it. Our customers need faster, governed, auditable decisioning across the organization Inevitability The industry shift from digitized workflows toward autonomous operations has already begun. Urgency There is board level priority on cost take-out, operating model simplification and resilience Opportunity Teradata + ServiceNow close the insight-to-action gap with governed, real time multi-context enterprise data powering autonomous AI workflows for agents that never sleep © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 3 Benefits for our joint customers Together, we elevate the conversation to a strategic level, aligning with customer’s AI COE • Exposes new, non-ServiceNow data for smarter insights • Faster more accurate real-time decisions with embedded AI agents • End-to-end visibility and actionability from a single platform in ServiceNow • Reduces data movement costs and risk • Delivers predictable & cost-efficient analytics scale • Accelerates AI maturity and operational transformation © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 4 Use Case Patterns Insights to Action An insight derived in Teradata triggers a ServiceNow workflow to take action. Workflow Enrichment / Agentic Context Surface detail / historical data from Teradata as context for human or AI agents “in the flow of work.” Unified Data Catalog Integrate cross-platform catalogs into ServiceNow to provide governed, semantic-rich data where work gets done. Operational 360° Visibility Enable dashboarding and data exploration within ServiceNow across operational and analytical data in multiple systems. © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 5 TERADATA Insights to action TAKE ACTION Workflows Experiences AI Agents Analytics Anomaly Churn Sentiment Conversion Risk Compliance Failure Opportunity Prediction The Insights to Action framework unlocks our better together story Closed Loop Resolution Teradata + ServiceNow © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 6 Financial Services Churn Prediction: Proactive retention to protect revenue and deepen customer relationships Scenario: Early disengagement signals—reduced transactions, declining balances, cancelled products—that go undetected until the customer has already churned, resulting in lost revenue. Workflow Steps Stream customer behavioral signals and score churn probability in Teradata Automatically trigger Financial Services Operations (FSO) ticket in ServiceNow ServiceNow AI Agent personalizes intervention strategy and assigns relationship manager Insights to Action 1 2 3 Relationship manager executes targeted retention offer via CRM workspace4 Teradata tracks engagement outcomes and retrains churn model5 Agentic Context Workflow Enrichment Pattern What’s New: By integrating ServiceNow with Teradata, financial institutions can build a fully automated Churn Prediction & Mitigation system—streaming behavioral signals into the data platform for ML-based churn scoring, then triggering ServiceNow workflows to create retention cases, assign relationship managers, personalize intervention offers, and track engagement outcomes for continuous model improvement. © 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 7 Proactive, comprehensive cyberthreat investigation Scenario: An emerging cyberthreat is detected that requires rapid investigation across multiple systems and immediate visibility to security team leadership. Workflow Steps Consolidate security data and analyze patterns in Teradata Automatically trigger SecOps investigation of the potential cyberthreat Calculate composite risk score Insights to Action 1 2 3 Build a more comprehensive view of the threat context4 Present a unified view for leadership visibility5 Workflow Enrichment Workflow Enrichment Operational 360° Visibility Pattern What’s New: By integrating ServiceNow with Teradata, security teams can build a fully automated Cyberthreat Investigation system—consolidating signals across disparate sources into the data platform for pattern analysis and composite risk scoring, then triggering ServiceNow SecOps workflows to investigate, enrich threat context via Zero Copy Connectors, and surface a unified operational view for immediate leadership visibility.