ThoughtLab The AI-Powered Investment Firm An AI playbook for wealth and asset management firms in the agentic era November 2025 2ThoughtLab Research background The AI-Powered Investment Firm ThoughtLab A variety of providers by type of firm Respondents by sector To analyze the impact of AI on wealth and asset management providers, in Q3 of 2025, ThoughtLab conducted a comprehensive survey of 500 firms in the top investment markets around the world. Note: Asset management firms refer to firms that primarily focus on managing investment portfolios, including investments such as stocks, bonds, mutual funds, real estate, and commodities. Wealth management firms typically offer a broader range of services beyond investment management. 50%50% General management Technology management Respondents by management type 85% 15% Asset management firm 13% Private bank 12% Hedge fund or private equity firm 12% Online trading and investment platforms (fintechs) 14% Wealth management firm 12% Family/multi- family office 11% Broker-dealer 11% Corporate management function of a diversified fin. institution Respondents from firms offering services to both individual and institutional investors 61% Respondents from independent firms from a division of a diversified financial firm 39% 3The AI-Powered Investment Firm Research background Keeping pace with AI innovation AI leaders show the way forward Best practices Key takeaways ThoughtLab A mix of providers by size and location Respondents by AUM $148.4 billion Average AUM $74.2 trillion* Total AUM Respondents by region and country Japan 8% China/Hong Kong 7% Australia/New Zealand 7% Singapore 6% Malaysia 3% Asia Pacific 31% Germany 8% United Kingdom 8% France 7% Spain 6% Switzerland 6% Finland 3% Sweden 3% Europe 41% United States 20% Canada 8% North America 28% 12% 42% 21% 11% 14% $1bn - $9.9bn $10bn - $49.9bn $50bn - $199.9bn $200bn - $499.9bn $500bn+ 53% 23% 9% 15% Under $1bn $1bn - $4.99bn $5bn - $9.99bn $10bn+ Respondents by revenue $3 billion Average revenue Revenue for the last fiscal year estimated in US dollars* Represents about 44% of world AUM, estimated at $168.2 trillion according to Statista 4The AI-Powered Investment Firm Research background Keeping pace with AI innovation AI leaders show the way forward Best practices Key takeaways 5ThoughtLab Keeping pace with AI innovation The AI-Powered Investment Firm 6ThoughtLab Most wealth and asset management executives in our study believe that an AI revolution is underway that will be critical for the future of their businesses. AI’s new abilities to act and think like humans—and perform tasks autonomously — will galvanize all parts of the value chain for investment firms. Client interaction will become more effective, as AI makes experiences more efficient, personalized, and seamless. Advisors will do a far better job at optimizing investment portfolios and generating greater alpha for clients from AI- enhanced data analysis. And AI’s benefits will flow throughout the organization as it relieves employees of repetitive tasks, allowing them to handle a higher order of work. Q8. With which of the following statements do you agree or disagree? The AI revolution has begun AI will be a game changer for the industry. As usual it will start with fintechs, then will be adopted by incumbent banks, where it will eliminate complexity and spur huge leaps in efficiency.” Michel Longhini Group head, global private banking First Abu Dhabi Bank 73% 64% 63% 62% AI is critical for the future of my organization's business AI will help us interact with our clients more effectively AI will revolutionize the wealth and asset management sector AI will enable us to optimize portfolios and generate alpha How investment executives see the role of AI in their industry 59% Staff is enthusiastic about AI since it will handle mundane tasks The AI-Powered Investment Firm Research background Keeping pace with AI innovation AI leaders show the way forward Best practices Key takeaways 7ThoughtLab What the experts say The AI-Powered Investment Firm AI is already reshaping the investment industry, and its impact will only accelerate.