World Forum London 2025 Home Sessions
15 OCTOBER 2025 | 08:30 - 18:30 One day in London. One AI platform. Infinite opportunities. Join us for this complimentary event to experience how you can put AI to work in every corner of your business. Register Now Explore Sessions
World Forum London 2025 Register Now Speakers Agenda-at-a-Glance FAQ Sponsors
Experience where the world puts AI to work We're bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now. Discover More  Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI.  Play with AI Try AI Agents at CreatorCon labs & demos. Test enterprise AI, then stay connected with ServiceNow User Groups (SNUGs). Get Answers  Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.

Meet Up Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.
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Experience how others are achieving results – in real-time at World Forum
“This solution will help boost customer loyalty, reduce costs, and drive business growth not only for Visa Disputes Managed Services, but also for the hundreds of issuing banks who use this service.” Shane Malloy
Vice President, Product Management, Issuer Processing, Visa
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“AI is permeating everything we do, it's how we will get medicines to patients faster. Having a partner that's innovative like ServiceNow, allows us to do all we can to drive better patient outcomes.” Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca
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Meet our speakers Visionary business leaders will offer insights and inspiration to keep you ahead with AI. Professor Brian Cox

Renowned Physicist, Bestselling Author, and BBC Host



Professor Brian Cox is one of the world's most recognized voices in science. Known for making complex science accessible, he is a leading figure in the ATLAS experiment at CERN and a presenter for various BBC programs, including Wonders of the Universe.

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Nick Tzitzon

Vice Chairman, ServiceNow



Nick Tzitzon has been a leader at the highest levels of global business and government for 2+ decades. As group leader at ServiceNow, Nick oversees marketing, corporate affairs, innovation, servicenow.org, global impact, and environmental sustainability functions as well as the Office of the CEO.

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An agenda packed with inspiration
08:30 – 10:00  
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Welcome, Registration, & Expo Opening Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
10:00 – 11:00  
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World Forum Keynote Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
08:30 – 16:00  
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Expo & Sessions Connect with peers, discuss challenges, participate in hands-on AI labs, and walk away with actionable advice from industry experts and partners.
16:00 – 17:00  
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Closing Session Join leading experts in a lively panel discussion about what businesses really need to know to thrive in the AI era.
17:00 – 18:30  
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Networking Reception Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUG Social, a Community-led gathering where ServiceNow users can connect and collaborate.
Your questions about World Forum London, answered Expand All Collapse All Where is World Forum London being held?
World Forum London is taking place at Excel London, located at One Western Gateway, Royal Victoria Dock, London E16 1XL.

For travel guidance to Excel London, please refer to this travel information page. The Elizabeth Line and DLR via the London Underground offer the most direct routes. For access to the east entrance, where World Forum London 2025 will take place, please alight at Prince Regent station on the DLR. Please alight at Custom House station on the DLR or Elizabeth line for the west entrance.
What other cities are part of the World Forum event series?
We are hosting nine World Forum events around the world. See a list of cities and dates on our central web page
Will World Forum offer a digital experience?
At this time, this event is being offered in a live, in-person format only. 
Who can I contact about any registration issues?
For any event queries or issues with registration for World Forum London, please visit the Events Help Center.
What is CreatorCon?
CreatorCon is the ultimate hands-on event for ServiceNow developers, admins, architects, and all practitioners looking to build smarter workflows and faster automation. Get hands-on in AI labs, experience the possibilities of innovation at the HackZone, and connect with peers and experts from the Community. Have more questions about CreatorCon? Contact us at CreatorCon@servicenow.com.
Where can I get hands-on with ServiceNow AI capabilities?
You can get hands-on at CreatorCon labs! Choose between two tracks - The Builder Track is ideal for those starting their journey with low-code and AI tools, while the AI Agent Track is for more advanced developers ready to create and customize AI Agents. World Forum Sydney is your exclusive chance to experience and build with ServiceNow AI!
I’m new to ServiceNow AI Platform. Where do I start with CreatorCon?
If you are new to ServiceNow AI Platform, choose the CreatorCon Builder Track - designed for anyone to get started with no-code and low-code development on ServiceNow. Then join the ServiceNow Community to connect with peers, and explore the Developer Site for free instance and learning paths
Do I need to bring anything for CreatorCon Labs?
Yes! CreatorCon is hands-on, and you’ll get the most out of it if you come prepared. We recommend bringing: Your laptop – Required for labs and workshops Power adapter/charger – Especially if you're traveling from another region A tablet or phone – Highly recommended to use as a second screen for the lab guide. Otherwise, you’ll be switching tabs frequently on your laptop. Your curiosity and excitement – You’re about to build some amazing things!
What is CreatorCon on the Expo Show Floor?

CreatorCon at the Expo is your chance to explore, build, and connect:

  • Build an AI Agent: Create your own AI Agent in 30–45 minutes using real-world use cases.
  • IoT Garden: Discover how smart plants and live flows bring the ServiceNow AI Platform to life.
  • Community Cards: Scan fellow attendees, collect digital trading cards, and see your superhero-self come to life.
  • Community Programs: Meet MVPs, Rising Stars, and find your place in the global ServiceNow Community.

Additionally, you can stop by the Community Programs booth in the CreatorCon space on the World Forum Expo Show Floor to learn how you can join, or even start, a local chapter.

What are ServiceNow User Groups (SNUGs)?

ServiceNow User Groups (SNUGs) are in-person or virtual events where you can connect with peers, learn new skills, and grow your knowledge and network.

For World Forum 2025, SNUGs will enter a new era: SNUGs will now be led by Community members, not ServiceNow, making SNUGs truly led by the Community, for the Community. Join us at the SNUGs Social, a collaborative experience held during the networking reception at each World Forum event, designed for connection and Community-led good times.

Diamond Sponsors Join the companies that are leading the way in helping us put AI to work for people.  
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