How to maximize the impact of data analytics

Advanced data tools and platforms can turn insights into action

Though annual corporate spending on data analytics software has climbed 13% since 2018 and is expected to reach $274 billion by 2022, less than a third of companies have a data analytics strategy that aligns with their business objectives, according to McKinsey.

It’s hard to make investments pay full dividends with that level of misalignment, which some managers refer to as the gap between knowing and doing. While many companies know how to store, analyze, share, and secure data, they lack the ability to extract business value from data to make better decisions and boost results.

In this Crash Course, we highlight strategies that can help companies create greater business impact through data analytics initiatives.