As AI reshapes how work gets done, organizations are exploring how to move from early AI pilots toward broader enterprise transformation. Throughout every step, the ServiceNow partner ecosystem plays a pivotal role: helping customers unlock business impact with tailored, AI-powered solutions.
To fuel innovation and provide our partners with the resources, benefits, and go-to-market opportunities to tap into the massive AI opportunity, we’re excited to introduce a reimagined Build Partner Program. It's designed to make it easier for technology partners and independent software vendors (ISVs) to build, differentiate, innovate, and monetize on the ServiceNow AI Platform.
To help partners thrive in the age of AI, we’re:
- Lowering barriers to joining the ServiceNow Partner Program, including simplified fees and program criteria
- Tightening alignment with marketplace outcomes
- Expanding resources to drive partner success
As organizations adopt AI at scale, partners are a critical accelerator of customer success. They bring deep domain knowledge, industry-specific use cases, and technical expertise to convert AI potential into measurable results.
Our partners told us that while the opportunity is vast, the journey needs to be more accessible, transparent, and clearly connected to customer impact and business growth. The reimagined program is tailored for the AI era, with expanded resources, clearer paths to growth, and benefits tied to real marketplace outcomes.
The program meets partners where they are—from early experimentation to scaled success:
- New innovators and emerging ISVs can experiment and build with minimal upfront requirements, gaining access to environments and resources early in the development lifecycle.
- Established partners benefit from tiered incentives and marketplace exposure that scales as their portfolio grows and delivers value for mutual customers.
This approach helps ensure the program not only welcomes new voices to the ServiceNow ecosystem, but also amplifies the success of partners already driving measurable outcomes.
The reimagined Build Partner Program is designed around three core principles that reflect what partners told us they need most:
Partners can start building right away with less friction. A new Access level provides immediate access to training, tools, and development resources without full enrollment in the program, empowering partners to explore, innovate, and launch ideas quickly.
For partners ready to grow with us, tiered benefits are now tied to ServiceNow Store outcomes—including revenue generated from deployed solutions and recurring value realized by customers. This reinforces a performance-based journey that rewards momentum.
With enhanced opportunities for ServiceNow Store placement and solution designations—such as best seller and most loved by customers—partners earn discoverability that can drive both demand and long-term adoption.
Combined, these changes help partners transform innovation into real customer impact—and customer impact into profitable business growth.
“The reimagined Build Partner Program makes it easier for partners to innovate, differentiate, and monetize on the ServiceNow AI Platform,” says Michael Park, senior vice president of global ecosystems and channels at ServiceNow. “By simplifying how partners build and aligning benefits to real customer outcomes, we’re accelerating partner-led AI innovation at scale.”
Partners are already realizing value from these changes.
“As ServiceNow expands what’s possible through its enhanced Build Partner Program, we see great opportunity to help customers achieve meaningful success, fast,” says Paul Chorley, CEO of AutomatePro. “These programmatic changes underpin the importance of Build Program innovators and support our increased investment in solution development and marketing efforts.”
“What excites us most about the updates to the Build Partner Program is the increased opportunity to differentiate our solutions in the ServiceNow Store” says Kara Anderson, chief operating officer at Plutus. “Greater visibility, clearer solution designations, and closer collaboration help us stand out in the marketplace and better connect our innovations to customer demand.”
Looking ahead, partners are actively shaping how AI-powered solutions deliver better outcomes across industries—validating the promise of a thriving partner ecosystem.
The Build Partner Program enhances the ServiceNow Store as a global marketplace for enterprise-ready AI agents, applications, and workflow extensions. For customers, it means:
- More choice across industry-specific and workflow-driven AI solutions
- Faster time to value through proven partner innovations
- Greater confidence with easy-to-discover solutions that are certified and customer-validated
The reimagined Build Partner Program is part of a broader evolution of the ServiceNow Partner Program, which includes a unified partner investment portfolio and a generous revenue share model designed to accelerate partner-led growth.
These enhancements include expanded market development funds (MDF), targeted strategic investments, and compelling incentives that support partners throughout the AI customer lifecycle, from demand generation to deployment success.
