The power of your voice

  • ServiceNow Blog
  • Life at Now
  • Culture
  • 2022
May 13, 2022

2 Black ServiceNow employees

In May 2020, the murder of George Floyd shook Tim M. to his core. “As a Black man, that hit me hard,” says the vice president of treasury at ServiceNow. 

Tim and his family decided to get off the sidelines and do something. They started protesting in downtown San Jose to raise awareness and call attention to the racial injustices plaguing the United States. 

At the same time, Tim felt compelled to educate himself on the systemic issues behind the wealth disparity between Blacks and whites. After reading some startling statistics in a book titled “The Color of Money,” he realized protesting and raising awareness wasn’t enough—it was time for him to make a lasting and positive change in Black communities. 

The Racial Equity Fund is helping me live my best life by giving me a voice. Tim M., VP of Treasury, Santa Clara, CA

Improving the quality of lives

Filled with uncertainty and doubt, Tim presented to ServiceNow's chief financial officer and members of the board the idea of creating a racial equity fund.

In January 2021, ServiceNow launched the Racial Equity Fund to invest $100 million in Black communities where ServiceNow has direct ties. Managed by RBC Global Asset Management, the fund is helping to finance homeownership, entrepreneurship, and neighborhood revitalization in 10 regions across the United States.

Watch the video to learn about the far-reaching impact of this fund:


The impact of the Racial Equity Fund all started with “Tim raising his hand and challenging ServiceNow to do something different,” explains Edua D., vice president of ESG and finance strategy at ServiceNow.  

“The Racial Equity Fund is helping me live my best life by giving me a voice,” Tim adds. 

Let us all be inspired by Tim to make an impact in the world, no matter who we are or what position we hold. How will you use your voice to make a difference?

Join us to live your best life, do your best work, and help us fulfill our purpose together. Explore careers at ServiceNow.

© 2022 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Health and safety: 2 workers in hard hats examining a facility
    Crisis Management
    ServiceNow acquires Enable tech to improve health and safety management
    ServiceNow-acquired Enable technology—native to the Now Platform—will help accelerate and scale existing health and safety solutions. Learn more.
  • Humans in the loop: woman holding phone against neon-lit background
    AI and Automation
    Put humans in the loop to generate real value from generative AI
    Generative AI has shaken up the business and tech world, but the best tech involves incorporating humans in the loop to address challenges. Find out why.
  • Work-study program student Jasmine M. with ServiceNow employee Albert O.
    Work-study program offers high schoolers a start in tech
    We’ve partnered with Cristo Rey San Jose Jesuit High School’s Corporate Work Study Program since 2020 to empower students from underserved communities.

Trends & Research

  • RPA: group of workers gathered around a conference table looking at a laptop
    AI and Automation
    Forrester report: ServiceNow debuts as a Strong Performer in RPA
  • #1 in ITSM, AIOps and IT Operations Market Share: Organizations around the world count on ServiceNow in times of change.
    IT Management
    ServiceNow is No. 1 for AIOps, IT operations, and IT service management categories by market share
  • ESG technology: green surrounding a river, woman smiling, 2 government employees in conversation
    Cybersecurity and Risk
    Survey says ESG technology drives results