Welcome to Knowledge 2025, where AI gets to work

Three images from previous Knowledge events

We’re thrilled to kick off Knowledge 2025, ServiceNow’s annual flagship event, in Las Vegas. Knowledge is where AI gets to work. It's more than an event. It’s an experience to take your understanding of AI and AI agents to the next level.

Three days, more than 550 sessions, keynotes, demos, networking opportunities, and fun await you. Here are some highlights you won’t want to miss.

AI in every corner of business

The Knowledge^® conference is where your AI questions get answered, your transformative ideas find solutions, and your plans find roadmaps to real results.

ServiceNow Chairman and CEO Bill McDermott ushers in the event with his opening keynote to discuss how to put AI to work for people, now. Special guests—including Jensen Huang, CEO of NVIDIA, and Cindy Hoots, chief digital information officer of AstraZeneca—add their thoughts about unlocking AI’s full potential.

Amit Zavery, ServiceNow chief product officer and chief operating officer, continues the momentum with a lively conversation to answer the pressing question: Where is the AI utopia we were promised? Hear from customers and product leaders about how ServiceNow unites AI, data, and workflows on a single, enterprise-grade platform to drive speed, scale, and results.

We’ll also share insights on our latest research into AI maturity, AI-powered cities, AI in banking, AI in manufacturing, and the impact of AI on workforce skills.

Change-maker sessions

This year’s event celebrates women in technology and leadership with our new Lead Boldly program. All about winning together, it’s designed to elevate important conversations and drive action while highlighting prominent voices, including those of:

Gina Mastantuono, chief financial officer at ServiceNow
Jacqui Canney, chief people and AI enablement officer at ServiceNow
Lara Abrash, chair at Deloitte U.S.
Allyson Felix, Olympic record-breaking and boundary-pushing entrepreneur (May 7)
Diana Taurasi, WNBA legend and six-time Olympic gold medalist (May 7)

Expo activities

The Knowledge Expo is the heartbeat of the event. It’s where all attendees—customers, partners, sponsors, and ServiceNow employees—come together to explore the latest AI solutions. It’s also the place to experience hands-on demos, get expert advice, and connect with peers.

See how more than 160 sponsors empower customers to solve their toughest business challenges. Visit the AI Agent Hub to learn more about how the ServiceNow Platform unites AI agents, data, and workflows. Attend industry sessions at our expo theaters. And be entertained by the surprises we have in store.

People conversing at the Knowledge Expo

CreatorCon

Whether you’re new to the ServiceNow Platform or experienced with it, we’re calling all creators from around the world to build, connect, and innovate at CreatorCon at Knowledge 2025. You’ll find expert-led sessions, groundbreaking innovations, and hands-on learning opportunities.

This year, we’re introducing Collectible Community Cards for you to showcase your unique skills and connect with peers. Simply create an AI-generated avatar (which you can do on the show floor), claim your hero card—exclusive to you, and start trading to build your collection.

Don’t miss our HackZone, hands-on labs, exclusive swag, live coding happy hour, and meetups.

ServiceNow University

Want to get certified on the ServiceNow Platform? It can validate your skills, increase your confidence, and tell employers you’re job-ready.

Visit the ServiceNow University booth at the expo to get more information. Even better, we’re offering on-site certifications at 30% off the regular exam fee—with no prerequisite courses required. We have 18 certifications available at Knowledge for customers, partners, and employees. Space is limited. Visit Casanova 607 on Venetian Level 1 to book your exam or get more information.

An infusion of fun

Knowledge 2025 features an all-star lineup of entertainment and inspiration. In addition to Allyson Felix and Diana Taurasi, you can see and hear from both Conan O’Brien—Emmy^®-winning writer, producer, and funniest Oscar™ host—and Jessica Williams, Emmy-nominated star of “Shrinking” and former “Daily Show” standout, on May 8.

And check out these fun offerings by our sponsors in the Knowledge Expo:

Real-time T-shirt printing by Cognizant: Choose one of three designs and watch it come to life on 100% recycled fabric.
Robo ice cream by Infosys: Press a button to activate a machine to create your ideal ice cream treat right in front of your eyes.
Sake sommelier and Japanese-inspired sweets by Fujitsu: Taste Japanese-themed cuisine, featuring something new each day.

Our sponsors are also offering raffles with daily prizes.

We'll wrap up the event with an exciting Knowledge after-party at Sphere, featuring two GRAMMY^®-winning superstars: Gwen Stefani and Leon Bridges.

Join the conversation and stay up to date on the latest info by following us on X at @HelloKnowledge and on LinkedIn and Instagram at @ServiceNow. The official event hashtags are #Know25 and #CreatorCon. And check out our broadcast experience of live keynotes, expo floor interviews, real-time insights, and exclusive announcements so you don’t miss anything.

Find out more about Knowledge 2025.