Colin Fleming is the EVP and Chief Marketing Officer (CMO) at ServiceNow, where he's responsible for the global marketing and communications strategy and growing brand recognition worldwide.

An award-winning brand, storytelling, and experiential leader, Colin brings nearly two decades of experience building impactful brand and marketing programs. In his first year at ServiceNow, he was named to Forbes' World's Most Influential CMOs list, recognizing his leadership in transforming how the company shows up in market and pioneering AI-native marketing operations.

Before joining ServiceNow, he was pivotal in scaling Salesforce's global presence as the Executive Vice President of Global Marketing and Chief Brand Officer, where his teams drove significant increases in market share and brand awareness.

Colin's career began in an unexpected field—as a professional race car driver and Formula 1 test driver for Red Bull Racing. His transition from the fast-paced world of racing to marketing was fueled by his passion for brand strategy and ahem driving high-speed growth and transformation.