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ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

The deal will support and strengthen ServiceNow’s focus on delivering consumer grade mobile experiences at work

SANTA CLARA, May 13, 2019 – ServiceNow (NYSE: NOW),  Forbes’ No. 1 World’s Most Innovative Company in 2018, today announced it has signed an agreement to acquire the in‑app mobile analytics platform and R&D talent of Appsee, an Israel‑based application analytics platform company. With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user analytics to the Now Platform®.  This deal is expected to further enable the company to deliver out‑of‑the‑box, consumer‑grade mobile experiences at scale to enterprises.

“Making our work lives as mobile friendly as our real lives is the next wave of innovation at work. Increasingly employees expect and want more consumer‑like experiences at work,” said Boaz Hecht, Senior Director of Platform Product Management at ServiceNow. “With Appsee, ServiceNow will be able to optimize its own mobile apps and desktop web experiences to bring consumer grade mobile experiences to our customers. Over time, customers using the Now Platform will be able to better analyze how their end users are using the Now Platform to make their work simpler and easier.”

Appsee will provide ServiceNow, and ServiceNow customers, with insights into user behavior when interacting with the Now Platform. With this added level of analytics, ServiceNow plans to provide more intuitive user experiences and further improve digital workflows to reduce routine work and free workers up to do more strategic work.

“ServiceNow is serving almost 75% of the Fortune 500 and there is an enormous opportunity for Appsee to help ServiceNow customers create mobile capabilities at enterprise scale that simplify how people work,” said Zahi Boussiba, CEO and Co‑Founder of Appsee. “By joining the ServiceNow team, we’re excited to help bring our expertise to companies that are digitally transforming their businesses.”

Appsee was founded in 2012 by CEO and Co‑Founder Zahi Boussiba and CTO and Co‑Founder Yoni Douek. Upon the close of the transaction, Appsee’s intellectual property, its co‑founders, and R&D employees will join ServiceNow and help advance ServiceNow’s mobile platform strategy. With the addition of Appsee, ServiceNow will extend its footprint in Israel by establishing a presence in central Tel‑Aviv.

ServiceNow expects to complete the acquisition by the end of Q2 2019.  Financial terms of the deal were not disclosed.

Forward‑Looking Statements

This press release contains forward‑looking statements about the expectations, beliefs, plans, intentions and strategies relating to ServiceNow’s acquisition of Appsee. Such forward‑looking statements include statements regarding future product offerings and expected benefits to ServiceNow. These statements reflect the current beliefs of ServiceNow and are based on current information available to the company as of the date hereof. ServiceNow does not assume any obligation to update the forward‑looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made. The forward‑looking statements in this press release are subject to various risks and uncertainties that could cause actual outcomes and results to differ materially and adversely from those expressed in such forward‑looking statements. These risks and uncertainties include, without limitation, the inability to assimilate or integrate Appsee’s technology into our platform; the inability to retain key employees of Appsee after the transaction closes; unanticipated expenses related to Appsee acquired technology; disruption to our business and diversion of management attention and other resources; and potential unknown liabilities associated with Appsee’s business.

About ServiceNow
ServiceNow (NYSE: NOW) is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. For more information, visit: www.servicenow.com.

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© 2019 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.

Media Contact
Kari Ramirez, ServiceNow
press@servicenow.com

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