Carhartt, a U.S‑based clothing company, has been providing heavy‑duty apparel for outdoor enthusiasts, construction and manufacturing workers, and farmers for over 120 years. Yet, they struggled to onboard new retailers due to an inefficient, manual, paper‑ and email‑based workflow. ServiceNow's custom application, enabled them to automate workflows related to setting up new retailers ‑ from request to approval, and setup. Visibility and measurability drastically improved.