In 2016, Santi Lauw was working at a post-secondary institution in Canada and noticed a gap: almost no one in her organization understood the full ServiceNow platform. So, she set a goal—earn all 20 mainline certifications herself, so she could always give clients the complete picture.
That ambition became the blueprint for Tansaga Technologies.
Co-founded in 2023 by Santi with her husband Hendro Hartanto, Tansaga is a family-owned ServiceNow partner operating across North America, Asia, and Australia. Santi's sons, Harry and Henry Hartanto, joined the practice—both started learning ServiceNow in high school. Today, all three are Certified Technical Architects (CTA), each holding all 20 mainline certifications.
"We evaluated a range of enterprise platforms," says Lauw, co-founder and solutions architect at Tansaga Technologies. "We chose ServiceNow because it stands out as the leading enterprise workflow platform, which is widely adopted for its depth, scalability, and breadth of capabilities."
The CTA advantage in regulated markets
The CTA is one of the highest designations in the ServiceNow ecosystem. It requires mastery across the entire platform: architecture, governance, integration, and delivery excellence. Most established partners have one. Tansaga has three, in a team that has been operating for less than two years.
That matters most where the stakes are highest. Tansaga's customers span banking, retail, oil and gas, telecom, and the public sector—industries where compliance isn't a checkbox, and delivery failure has consequences. In these environments, certifications aren't just a signal of capability. They're a prerequisite for trust.
"Certifications strongly influence how customers perceive us," says Lauw. "They demonstrate both technical competence and a commitment to high standards of delivery excellence." Because Tansaga's consultants and their customers share the same ServiceNow University learning platform, knowledge transfer at engagement close is cleaner and faster—improving long-term platform sustainability and setting up a foundation for organization change management success.
Platform breadth as a competitive advantage
Tansaga holds active certifications across more than 30 ServiceNow product areas, from IT Service Management (ITSM), HR Service Delivery (HRSD), and Strategic Portfolio Management (SPM) to Hardware Asset Management (HAM), Risk and Compliance, Security Incident Response, Legal Service Delivery, and Workplace Service Delivery. They also hold The International Association of Information Technology Asset Managers’ Certified Asset Management, Certified Hardware Asset Management, and Certified Software Asset Manager Professional certifications.
"Our team members can start contributing to client engagements shortly after completing their initial certifications," says Lauw. "The hands-on labs and simulators are especially valuable—they accelerate the ability to apply concepts in real scenarios and build confidence before working on live implementations."
To keep their skills current, Tansaga fosters a culture of continuous learning by integrating professional development into every project. Team members are encouraged to dedicate time to refreshing and expanding their ServiceNow knowledge through the latest release content and training.
ServiceNow University's on-demand format allows Tansaga consultants to absorb new capabilities in parallel with live delivery—no offline sprints, no lagging behind release cycles. The effect: a partner that enters any customer conversation able to address the full platform—not just the module that opened the door.
AI-ready from the start
Tansaga consultants have already earned Now Assist certifications across ITSM, HRSD, and Customer Service Management (CSM)—and hold the Now Assist for Creator Implementation Delivery Accreditation.
They are actively incorporating Now Assist into customer engagements, helping clients automate case handling, accelerate content generation, and improve knowledge reuse across service operations. Tansaga sees significant and growing demand from customers looking to adopt AI capabilities—and is expanding its focus on AI-enabled implementations and advisory services, positioning AI as a core component of every engagement, not an add-on.
The AI market share opportunity on ServiceNow won't go to partners who simply access the technology first. It will go to partners whose teams are certified to deploy it well. Tansaga is already there.
What's next
Tansaga is expanding its footprint across new ServiceNow product areas, geographies, and industry verticals. As the practice scales, they plan to hire pre-skilled professionals, using certification as both a hiring filter and an onboarding accelerator.
"An organization is the sum of its parts, and those parts are its individual team members," says Lauw. "Investing in ServiceNow training strengthens the capabilities, confidence, and consistency of each person, which ultimately improves the quality and scalability of the practice. That is the case for any services organization building on this platform."
Tansaga’s vision remains the same, to develop a fully certified team, built on the deepest platform knowledge available.
Ready to build a fully certified ServiceNow practice? Start with ServiceNow University.