As companies navigate complex user ecosystems, understanding user behaviors and needs is crucial. The 15 User Archetypes Framework offers a comprehensive approach to identifing and supporting underserved users. This strategy will enable you to understand your entire user ecosystem and identify new opportunities to create more effective experiences. Attendees will be introduced to a new mapping technique and are encouraged to join the Beyond Personas workshop to learn how to utilize this framework in their organization!
- Type: Mini Theater
- Industry: N/A
- Topics: Surprise Me, UX
- Audience: Administrator, Builder / Citizen Developer, Business Analyst, Implementer, Platform Owner