John Licata is an innovation officer for the Americas at ServiceNow. He helps customers understand where risk, value, and competitive advantage are shifting next.
John is a former equities and commodities trader and a former global foresight lead at SAP who has spent his career reading signals before they hit the tape. He's shared market insights with CNBC, Bloomberg, and Reuters and brings a rare combination of front-line trading floor experience, macroeconomic fluency, and deep technology acumen.
