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Creating a promotional video

Short, promotional videos are a great way to create awareness within the organization about your ServiceNow® solution. And don't forget that your end users may be future service owners, who could be interested in using your ServiceNow program to fulfill the needs of their own service.

You can include your video in:

  • Overview communications (link to it in your emails to users)
  • Webinars (as an introduction)
  • Lunch and learns
  • All‑hands meetings

Customer examples

This video was created by a ServiceNow customer as a way to communicate to their users and customers about what ServiceNow is, and why they chose to move forward with the solution. 

Resources to make your own video

If your company has a digital media production department, they can easily create videos similar to the examples above. If your organization does not have those resources available internally, you can search for low‑cost or even free video creation tools that are available on the internet, to create your own animated or whiteboard videos. 

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