• Products
  • Use cases
  • Industries
  • Making it #EasyForEmployees
  • A guide with best practices for transforming the employee service experience.
  • Modernizing government via ITSM
  • A research doc about government agencies’ digital transformation challenges.


  • Gartner names ServiceNow a leader
  • 2018 Magic Quadrant for Enterprise High-Productivity Application PaaS.


  • General Mills transforms HR
  • Global employee service experience shows entire corporation how it’s done.


  • Do you need an AI council?
  • Formal collaboration helps implement new technology safely and effectively.

Design guide for ServiceNow application development

Do you want guidance on how to develop a consistent, user‑friendly, intuitive experience for your end users as they navigate through multiple applications on the Now Platform®?

The ServiceNow® Design System is a website that includes design recommendations for the following topics:

  • Interactions: Accessibility, app structure, control states, data formats, empty states, and more
  • Components: Breadcrumbs, buttons, cards, data visualizations, dialogs, lists, and more
  • Style guidelines: Colors, icons
  • Terminology and wording: Which words to use and when

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