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Plan your successful CMDB deployment


Achieve high‑performing business services using a healthy CMDB

Introduce ServiceNow to the enterprise

Build awareness of your ServiceNow program

Once you’ve implemented your ServiceNow program, introduce it to the rest of the organization. Use these tools to create awareness of the success of your program across the enterprise, educate others about the power of your ServiceNow solutions, and prepare for onboarding.

Introduce ServiceNow to the enterprise contains tools to help you:

  • Build awareness of the success of your ServiceNow implementation
  • Get other departments interested in joining your ServiceNow program
  • Prepare the enterprise for implementation

You must be a ServiceNow customer or partner to access these materials. When you click to view an attachment, you’ll be taken to the ServiceNow Community and asked to sign in; you can then download the file. If you haven’t yet signed up to take advantage of these free resources, email to get access.


Organizational change management (OCM) refers to any activity related to the communication, training, and success measurement of the new capabilities introduced to your organization. When it comes to your ServiceNow implementation, OCM involves appropriate prelaunch communication and training to ensure smooth adoption.

It also includes continual improvement activities after your go‑live, such as surveying users on their experience, implementing appropriate follow‑ups and fixes for negative experiences, and capturing the success metrics.

Effective OCM during the implementation and go‑live is crucial to:

  • Build awareness of ServiceNow value Communicating the value of the platform through success stories and other project‑focused communications leads your audience to wonder, “If they’re doing that for them, what could they do for me?”
  • Ensure a smooth adoption path Implementing effective training for users that covers process changes, fulfiller platform use, and end‑user interaction helps promote adoption. And successful platform adoption helps market the value the platform brings to those services.
  • Create success story content Capturing the key business issues being addressed and then measuring the post go‑live impact is a powerful way to help others understand the business value you can provide.

Tools and resources

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