• Products
  • Use cases
  • Industries
  • Making it #EasyForEmployees
  • A guide with best practices for transforming the employee service experience.
  • Modernizing government via ITSM
  • A research doc about government agencies’ digital transformation challenges.


  • Gartner names ServiceNow a leader
  • 2018 Magic Quadrant for Enterprise High-Productivity Application PaaS.


  • General Mills transforms HR
  • Global employee service experience shows entire corporation how it’s done.


  • Do you need an AI council?
  • Formal collaboration helps implement new technology safely and effectively.

Plan your successful CMDB deployment


Achieve high‑performing business services using a healthy CMDB

Introduce ServiceNow to the enterprise

Build awareness of your ServiceNow program

Once you’ve implemented your ServiceNow program, introduce it to the rest of the organization. Use these tools to create awareness of the success of your program across the enterprise, educate others about the power of your ServiceNow solutions, and prepare for onboarding.

Introduce ServiceNow® to the enterprise contains tools to help you:

  • Build awareness of the success of your ServiceNow implementation
  • Get other departments interested in joining your ServiceNow program
  • Prepare the enterprise for implementation


Organizational change management (OCM) refers to any activity related to the communication, training, and success measurement of the new capabilities introduced to your organization. When it comes to your ServiceNow implementation, OCM involves appropriate prelaunch communication and training to ensure smooth adoption.

It also includes continual improvement activities after your go‑live, such as surveying users on their experience, implementing appropriate follow‑ups and fixes for negative experiences, and capturing the success metrics.

Effective OCM during the implementation and go‑live is crucial to:

  • Build awareness of ServiceNow value Communicating the value of the platform through success stories and other project‑focused communications leads your audience to wonder, “If they’re doing that for them, what could they do for me?”
  • Ensure a smooth adoption path Implementing effective training for users that covers process changes, fulfiller platform use, and end‑user interaction helps promote adoption. And successful platform adoption helps market the value the platform brings to those services.
  • Create success story content Capturing the key business issues being addressed and then measuring the post go‑live impact is a powerful way to help others understand the business value you can provide.

Tools and resources

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