What's in this Success Playbook

This Success Playbook provides effective methods to effectively identify and engage with an executive sponsor, including how to:

• Make sure your executive sponsor has the right level of authority and influence to be an effective advocate
• Define the role and responsibilities of a ServiceNow executive sponsor
• Develop an action plan, and make the plan your framework for ongoing collaboration and engagement with your executive sponsor
• Prepare your executive sponsor with a clear story that supports ServiceNow expansion discussions at an executive level

Key takeaways

The most important things to know

Engagement depends on preparation, so make sure your executive sponsor is clear on their role and responsibilities. Arm your executive sponsor with the right education, action plan, and supporting resources to be an effective advocate for your ServiceNow implementation.

The payoff of getting this right

Selecting the right executive sponsor helps you make sure the decisions you make regarding your ServiceNow implementation align with your business vision and support desired outcomes. In addition, you’ll accelerate implementation time since your executive sponsor can establish consensus faster and make quick decisions.

Steps covered

Step 1: Define the role and responsibilities of the executive

• Ensure your executive sponsor has the right level of authority and influence to be an effective advocate.
• Invest in early communication and education, especially on your strategic objectives and roadmap. Have the executive sponsor consider the organizational change required to realize your objectives.
• For effective engagement, learn about your executive sponsor’s personal leadership style.

Step 2: Prepare the executive sponsor

• Provide information that helps the executive sponsor connect ServiceNow products to use cases for digital transformation.

Step 3: Create an action plan for your executive sponsor

• Action planning is what matters most—make the plan your framework for ongoing collaboration and engagement with your executive sponsor.
• To make the best use of your sponsor’s limited time and capacity, focus on what the sponsor needs to know and do in order to streamline decision-making.

Step 4: Use your executive sponsor to optimize and expand ServiceNow adoption

• Arm your executive sponsor with a clear story to support expansion discussions at an executive level.