Forrester names ServiceNow a Leader in software asset management (SAM)

I’m thrilled to announce that ServiceNow has been named a Leader in The Forrester Wave™: Software Asset Management Solutions, Q1 2025. To us, this recognition acknowledges the capabilities we’ve delivered by building a solution for software asset managers on top of the AI platform for business transformation.

A single platform for asset management

Organizations struggle to reduce tech costs and risks due to distrust in siloed data, manual processes, and team misalignment. ServiceNow provides a single platform for asset management teams to consolidate and normalize data, automate the tech lifecycle, optimize technology spend, and reduce risk.

According to the Forrester Wave report, “[ServiceNow] has a vision and roadmap to create a platform that brings together all of the enterprise processes needed for complete asset management.”

ServiceNow® Software Asset Management (and Hardware Asset Management) help asset managers deliver better outcomes across workplace functions, from finance and supply chain to HR onboarding and offboarding to customer relationship management.

Comprehensive approach to all assets

We’ve put significant effort into building a broad and deep asset management solution that brings together all enterprise processes to help ensure asset management delivers value across an organization. The value isn’t limited to IT. It also applies to cybersecurity, technology obsolescence and risk management, and procurement.

Our customers get great results, including increased efficiency, ensured compliance, and money saved. The Forrester Wave notes how: “Customers appreciate out-of-the-box dashboarding, reporting, and spending management.”

Many SAM customers achieve high return on investment and impressive savings, such as the 2 million euros German energy company Uniper saved by implementing Software Asset Management to increase efficiency.

Innovation in AI

An important aspect of our SAM solution is its AI capabilities, which are built into the ServiceNow platform. According to the Forrester Wave report, “ServiceNow received superior scores in roadmap and innovation as it pursues organic and inorganic paths to enhance SAM capabilities. It uses AI/machine learning for software normalization, spending detection, and contract analysis and plans to expand AI/ML usage into FinOps.”

Connecting data and workflows allows asset managers to streamline their day-to-day activities and find more ways to elevate asset management in their organizations.

I want to thank our customers and partners who believed in our ability when we first entered the SAM space and collaborated with us to innovate and build such a strong product.

Find out more about how ServiceNow helps organizations control risk, reduce spend, and automate the software lifecycle from a single platform.

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