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Take Command of Your Software Assets

Software can represent over 20% of IT budgets, and managing it is complicated. Dynamic environments and increasingly complex licensing schemes prohibit visibility into use and entitlement. Legacy point tools require fragile integrations that must be monitored, managed, and maintained. The result is an inefficient IT patchwork that ineffectively addresses the software visibility issue.


Take control of licenses by procuring, managing, and optimizing the software needed to align with the business using Software Asset Management (SAM). We deliver SAM differently. Embedding SAM natively into everyday IT management is a proven game changer. Get even more value out of existing Now Platform® investments and intuitive workflows to modernize and simplify how work gets done.


Maximize your ServiceNow investment with the only single-architecture solution to feed critical software data to the business via digital workflows

Slash software spend by optimizing usage with reallocation workflows and right-sizing future purchases for real savings

Mitigate software license risk with a single, real-time view across unlicensed deployments, re-harvesting options, and actionable software positions by publisher

Product Highlights

Reap the benefits of running SAM from the same platform you run IT

Software Asset Management

Reap the benefits of running SAM from the same platform you run IT

Drill down into the root causes of noncompliance

License Workbench

Drill down into the root causes of noncompliance

Make analytics an ally with compliance and cost trend visualizations for strategic planning and decision making

Performance Analytics

Make analytics an ally with compliance and cost trend visualizations for strategic planning and decision making

See where you stand in real time with dashboards by publisher

Publisher Dashboard

See where you stand in real time with dashboards by publisher

Normalize purchased and discovered assets with an extensive, validated content library

Content Library

Normalize purchased and discovered assets with an extensive, validated content library

See a live demo of SAM in action across IT use cases

See a live demo of SAM in action across IT use cases

Feature Details

  • Discovery

    Software Asset Management works with ServiceNow® Discovery to enable you to create an accurate, up to date, single system of record for IT infrastructure, both on premises and in public clouds.It identifies IP‑enabled configuration items (CIs), maps their interdependencies, and populates and maintains them in the ServiceNow Configuration Management Database (CMDB). When used with ServiceNow Service Mapping, it discovers services, too.

    ServiceNow SAM can connect to additional discovery sources as well, such as Microsoft SCCM, IBM’s BigFix and ILMT, Jamf Pro and many more available in the ServiceNow Store. You can also reclamate by last used date with SCCM as a proxy for metering data. This alleviates the need to deploy additional agents in your environment.

  • Automated Entitlement Import

    Automated Entitlement Import drastically improves time to value by automating the process of importing procurement data. It also performs critical validations such as identification of duplicates to ensure the data entered in the system is accurate.

    Also available on the Now Platform is ServiceNow Procurement, an application customers can leverage the ability automatically create purchase orders and obtain items for fulfilling service catalog requests.

  • Normalization

    An extensive, validated content library aids in the normalization process to understand what is discovered in your environment. View normalization rates, the health of the content service, and update status via a central dashboard.

    Benefit from a customer community who opts in to crowdsource software discovery, purchase, and lifecycle updates that drive exponential growth of the library. Capitalize on the broad range of publishers, products, and more to eliminate manual asset management activities.SAM also provides normalization suggestions that will flag anything you manually normalize that appears to be inconsistent with the library.

  • Reconciliation

    Software Asset Management includes built in software license calculation intelligence, easily applied to software entitlements without writing a single line of code. These calculations are automatically run weekly or on‑demand to ensure your compliance position is always up to date. Review the comprehensive and dynamic results of reconciliation in a single‑pane view or effortlessly drill into the details to identify the source of non‑compliance and excessive spending.

  • Publisher Packs

    Software Asset Management provides access to an extensive Content Library containing thousands of software publishers, including complex server side licensing for top publishers such as SAP, Microsoft (including Office365), Oracle, IBM, VMware, Citrix and Adobe (including Adobe Creative Cloud).  For example, with Oracle, SAM provides customers the ability to track Oracle Database option usage that can surface optimization opportunities. SAP delivers visibility to potentially costly overspending and compliance risk by named users.

    Plus, publisher‑specific dashboards allow you to review compliance and optimization positions at‑a‑glance. Software asset managers can use filters to interact with data and find meaningful insights that guide strategic decision‑making and provide visibility into the most complex products.

  • Performance Analytics

    Performance Analytics for SAM provides customizable visualizations of cost trends, software license risks, and drill down graphics for strategic planning and decision making.

  • License Position Reports

    Get an additional detailed view of the underlying data behind the dashboards, for a full view of publisher effective license positions all in one place.  Pull reports on your license position on demand.

  • License Workbench

    View publisher positions from a single pane where you can drill down to prioritize areas that have large savings opportunity or require immediate compliance attention.

  • Remediation Options

    Life at work is better when experiences are intuitive and workflows across departments are automated. Client Software Distribution facilitates self‑service software and automatic license reclamation for the SAM use case. You can also reclamate by last used date with SCCM already in your environment.

    Reassign, reclaim, and revoke software to report a budget surplus and eliminate shelf‑ware. Remove unlicensed installations. Create Purchase Order requests for new software rights and automate requests through fulfilment. Create allocations or revoke software for users or devices.

  • License Change Projections

    Ensure compliance by surfacing software cost information at the time of an IT change. Enable your IT counterparts to understand the spend implications of the underlying infrastructure adjustments. Auto calculate the cost of the change or savings as part of the IT change request. 

  • Lifecycle Content

    Software lifecycle dates such as general availability, end of life, and end of service life are provided out of the box. Get valuable data points about the software in your application stack for IT planning.

    Use cases include application rationalization and security efforts for software titles approaching end of service life or already lapsed.

  • Blacklisting

    Many companies have networks that allow employees to download non‑authorized software (gaming applications, pirated music players, etc.), which can impact both security and employee productivity.

    Blacklisting in SAM can discover and identify software that was not authorized and flag it as a candidate for removal. Blacklisting allows you to enforce employee compliance and achieve security objectives.

  • FedRAMP Certified

    SAM has received the Federal Risk and Authorization Management Program ("FedRAMP") certification. Now you can proactively manage software license compliance, optimize software spend, and manage software assets throughout the entire lifecycle from a single platform.

    SAM meets the strict technical requirements necessary for government related entities to utilize it in the cloud.


Software Asset Management

Software Asset Management

End‑to‑end software life cycle management on a single platform, to optimize spend and reduce compliance risk.

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