No limits, only possibilities. The ServiceNow AI Platform is different, and our partner ecosystem is different too. We bring intelligence and AI to every corner of the enterprise to make the world work better for everyone.
The ServiceNow TAM is $275B, with ServiceNow partners helping customers realize the promise of GenAI.
The Partner Program provides access to designated ServiceNow team members, investment via Partner Development Funds and opportunities to differentiate via Product Line Achievements, Specializations, and awards.
Build expertise and showcase achievements through badges, specialization designations, awards, and event sponsorships.
See how ServiceNow invests in partners via the Partner Development Fund, the Marketing Demand Center, the Credit Reinvest programs, and more,
Access dedicated ServiceNow resources that help develop your workforce, capture customer opportunities, and build your practice.
Partners can participate in up to four different program modules. It's up to you.
Market and resell ServiceNow products and services.
Deliver scaled customer success with managed services on the ServiceNow AI Platform.
Implement on the ServiceNow AI Platform for consulting, deployment, and more.
Expand revenue streams or introduce customers to apps built on the ServiceNow AI Platform.
See how these innovative partners are driving the technology revolution.
Speed digital transformation and value with certified
apps and integrations from ServiceNow and other
trusted companies.
See how Ecosystem Ventures can speed and
multiply ecosystem development for new and
existing partners
The Reseller Partner Program helps participants market and resell ServiceNow products and packaged services. ServiceNow partner investments help motivate and reward partners for their commitment.
Based on segment, some of the benefits available to Reseller partners include:
- Deal referral access
- Sell-through incentive program
- General discount on subscription service
- Discounts with approved resale deal registration
- Access to ServiceNow resources like account managers, solution consultants, marketing and enablement experts
- Partner Advisory Council membership eligibility
- Eligibility for Partner Awards
- Free access to a limited number of ServiceNow AI Platform instances to support training, product familiarity, and customer demonstrations
- Free and discounted access to enablement resources, training and credentialing programs
Find partners who excelled at driving sales of ServiceNow AI Platform products and packaged ServiceNow professional services.
ELITE - AMERICAS
ELITE – APAC, JAPAN
ELITE - EMEA
PREMIER - AMERICAS
PREMIER - APAC
PREMIER - EMEA
SPECIALIST - AMERICAS
SPECIALIST - APAC
SPECIALIST - EMEA
JAPAN
Service Provider (SP) partners purchase ServiceNow products and services and operate, configure, and maintain them on behalf of customers. ServiceNow partner investments help motivate and reward partners for their commitment.
Based on segment, some of the many benefits available to SP partners include:
- Sell-through Incentive Program
- Discount for deal registration for dedicated instance opportunities
- Discount on resale of ServiceNow training
- Partner CACV discounts for dedicated instance opportunities
- Rapid response quote desk
- Access to ServiceNow resources like account managers, solution consultants, marketing and enablement experts
- Partner Advisory Council membership eligibility
- Eligibility for Partner Awards
- Free access to a limited number of ServiceNow AI Platform instances to support training, product familiarity, and customer demonstrations
- Free and discounted access to enablement resources, training and credentialing programs
- Eligible to participate in the Service Provider Growth Retention Reward Program
- Eligible to execute an Enterprise Training Agreement
Find partners who excelled at driving sales of ServiceNow AI Platform products and packaged ServiceNow professional services.
ELITE - AMERICAS
ELITE - EMEA
PREMIER - EMEA
ELITE - AMERICAS
SPECIALIST - EMEA
JAPAN
Consulting and Implementation (C&I) partners consult with customers to develop deployment, adoption, and ongoing operational support. ServiceNow partner investments help motivate and reward partners for their commitment.
Based on segment, some of the many benefits available to C&I partners include:
- Eligible for Specialization recognition
- Eligible for Product Line Achievement (PLA) recognition
- Eligible to participate in the Delivery Success Group
- Access to ServiceNow resources like account managers, solution consultants, marketing and enablement experts
- Partner Advisory Council membership eligibility
- Eligibility for Partner Awards
- Free access to a limited number of ServiceNow AI Platform instances to support training, product familiarity, and customer demonstrations
- Free and discounted access to enablement resources, training and credentialing programs
- Eligible to execute an Enterprise Training Agreement
- Access to the Deployment Success Incentive Program (DSIP)
Find partners who deliver the best implementations for the ServiceNow AI Platform while proving competency with ServiceNow-validated designations and specializations.
ELITE - AMERICAS
ELITE – APAC
ELITE - EMEA
PREMIER - AMERICAS
PREMIER - APAC
PREMIER - EMEA
SPECIALIST - AMERICAS
SPECIALIST - APAC
SPECIALIST - EMEA
JAPAN
Build partners build and distribute applications on the ServiceNow Store for the ServiceNow AI Platform including configurations and integrations. ServiceNow partner investments help motivate and reward partners for their commitment.
Based on segment, some of the many benefits available to Build partners include:
- Access to the ServiceNow Store Publisher Portal
- Opportunity to host application/integration events
- Opportunity to use the Now Certified icon that denotes an app has met the ServiceNow application certification criterion and standards
- Access to ServiceNow resources like account managers, solution consultants, marketing and enablement experts
- Partner Advisory Council membership eligibility
- Eligibility for Partner Awards
- A limited number of included Vendor Instances to support application and integration development and the opportunity to purchase additional instances
- Free and discounted access to enablement resources
- Eligible to apply for the Platform Embedded Model Program
Find partners who developed the best ServiceNow AI Platform applications and other system integrations to create a seamless user experiences.
WORLDWIDE