Contact Center Overview
product Contact Center Deliver intelligent self-service, accelerate rep productivity, and connect front-office engagement to back-office fulfillment with AI-powered workflows on the ServiceNow® AI Platform. Schedule Demo
The world works with ServiceNow™
Don’t just handle conversations. Resolve what’s behind them. Customers don’t call to chat—they call to get things done. But most contact centers manage interactions, not the issues behind them. ServiceNow connects your contact center to AI and workflows that resolve issues end to end.
What resolution looks like on one platform AI agents that resolve, not just respond Customers get answers, not menus. AI handles routine requests end to end—so service reps focus on the moments that matter.  Video CTA See AI Agents One conversation across every channel Voice, chat, email, SMS, WhatsApp, web—all connected to the same case record. Customers pick the channel. Context follows. Video CTA Explore Omnichannel One workspace, every channel, full context Everything a service rep needs—call controls, case history, AI recommendations—in one screen. No tab-switching. No swivel chair.  Video CTA Get Data Sheet Resolution that doesn’t stop at the front desk  Most platforms stop at the interaction. ServiceNow triggers the workflows that actually close the loop—across IT, field service, operations, and more.  Video CTA See Platform
AI agents that make self-service actually work ServiceNow AI Agents verify customers, surface real-time data, and resolve issues across voice and chat. They also share context with service reps when needed. Fewer transfers, lower costs, smoother experiences.
AI Agents
Orchestrate requests with AI agents Let AI agents manage requests across voice, chat, messaging, and web. They authenticate, understand intent, and take action through workflows, escalating complex cases to service reps with full context. Explore AI Agents
Intelligent Handoff
Route handoffs intelligently Not every request can be handled by AI, but transitions shouldn’t feel like starting over. Work with AI that detects complexity, packages context, and routes to the best-qualified rep when needed. See Now Assist
UNIFIED AGENT EXPERIENCE One workspace, every channel, full context Give service reps a single intelligent workspace with call controls, customer history, and AI recommendations—no switching between systems. All interactions live in one inbox, with full context across channels.
Resolution that doesn’t stop at the front desk When an issue needs IT, field service, or procurement, ServiceNow triggers the right workflows automatically—so customers get resolution, not just acknowledgment. Order issue resolution Customer reports a damaged shipment. ServiceNow creates the case, triggers a replacement order, activates shipping, and shares tracking automatically. Field service dispatch B2B customer reports equipment failure. ServiceNow runs diagnostics, dispatches a technician with the right parts and history, and confirms when work is done. Billing and account adjustment Customer flags an overcharge. AI verifies it, routes to finance for approval, applies the credit, and sends confirmation—no follow-up call needed.
Your contact center investment stays. ServiceNow extends it.  Grow your service operation with an open platform that works with your contact center of choice. Add AI, automation, and cross-enterprise workflows while keeping what already works.  See All Integrations
Frequently asked questions Expand All Collapse All Self-service

What self-service capabilities are available?

AI agents resolve customer requests across digital and voice channels—authenticating customers, understanding intent, pulling real-time account data, executing workflows, and closing issues without a customer service rep. Digital channels include chat, SMS, WhatsApp, Apple Business Messages, email, and web portal—all native to ServiceNow. For voice, customers can call directly from a browser or mobile app to reach an AI Voice agent for self-service—no contact center platform required. If calls originate from a CCaaS-provisioned phone number, they can be forwarded to AI Voice agents through supported integrations with Vonage, Genesys, NICE, Amazon Connect, Five9, 3CLogic, Cisco Webex, and Zoom.

How does the AI hand off to a customer service rep, and does it continue to assist afterward?

When an issue requires human judgment, the AI packages full conversation context—transcript, customer identity, intent, actions taken, and recommended next steps—and routes to the best-matched service rep based on skills, availability, and capacity. After handoff, AI stays active alongside the rep, surfacing knowledge articles, recommending next actions, auto-generating case summaries, and suggesting wrap-up fields.

Channels

Which channels does ServiceNow support, and is voice included natively?

ServiceNow supports live chat, email, SMS, WhatsApp Business, Apple Business Messages, and web portal with embedded chat and AI Voice—no third-party messaging middleware required. ServiceNow also provides native WebRTC-based voice that lets customers start a call from a web browser or mobile app and connect directly to an AI Voice agent without going through a contact center platform. For PSTN voice telephony, ServiceNow integrates with your existing contact center platform through the Contact Center Integration Framework, and calls landing on a CCaaS-provisioned phone number can be routed to ServiceNow AI Voice Agents..

Does context carry across channels?

Yes. Every channel connects to the same case record, customer history, and AI layer. When a customer starts on chat and moves to a phone call—or transfers between agents—the full conversation history, case data, and workflow status travel with them. Customers never start over.

Single workspace

What does the Customer Service Rep Workspace include?

The CSM Configurable Workspace gives service reps a single screen with native call controls, customer 360 view, case history, real-time transcription, AI recommendations, and a unified inbox across cases, chats, voice calls, callbacks, and voicemails. Call controls render directly within ServiceNow—not in a separate pop-out window—and the extensible framework supports embedding CCaaS-specific components.

What AI assistance do customer service reps get?

Customer service reps get AI recommendations including suggested knowledge articles, next-best actions, auto-generated case summaries, wrap-up field population, and live transcription during voice calls.

Cross-enterprise resolution

What happens when a customer issue involves multiple departments?

ServiceNow triggers workflows automatically based on the issue type. A damaged shipment kicks off a replacement through fulfillment. An equipment failure dispatches a field technician. A billing discrepancy routes to finance for approval. All from the same platform, without the rep leaving the workspace.

Which departments and systems can workflows reach?

Any department or process on the ServiceNow platform—including customer service (CSM), field service (FSM), IT (ITSM), HR (HRSD), operations, procurement, and custom apps built on App Engine. Workflows can also connect to external systems through integrations.

Admin, analytics and workforce optimization

What routing, workforce optimization, and coaching capabilities are available?

Skills-based routing matches cases to service reps by skill set, language, product expertise, customer tier, availability, and capacity—across all channels, configured in Advanced Work Assignment without code. Native Workforce Optimization includes demand forecasting, shift scheduling, time-off and shift-swap management, schedule adherence monitoring, queue management, and a work scheduler for task assignment. Coaching tools, ML-powered skill recommendations, and learning path tracking are built in.

What does the manager dashboard provide, and is the workspace customizable?

The Manager Workspace gives a consolidated view across teams and channels—real-time queue depth, agent availability, team and individual performance KPIs, schedule adherence, escalation tracking, and capacity utilization. Managers can monitor conversations, review voice recordings, and use the demand forecast tab for hourly staffing visualization. The workspace is fully customizable with low-code tools for role-specific layouts and components.

Talk to an expert Connect with our product experts to arrange a custom demo. See how ServiceNow can work in your environment. Schedule Demo