People tend to view a company’s success as dependent on how well it manages external interactions—specifically, creating effective products, offering valuable services, and maintaining positive customer relationships. But while these front-end processes are vitally important, they do not represent the entire equation for business success. Internal processes, interactions, and strategies play essential roles in determining how effectively an organization can meet customer demands while pivoting to address changing markets and other circumstances. And of these essential internal processes, often those that have the greatest potential impact are the ones that involve the company’s most crucial resource: its employees.
Employees bring with them the skills and experiences they rely on to perform their assigned tasks, but before they can be put to optimal use, they require direction. Workforce management (WFM) allows organizations to take a strategic approach to allocating employees, along with the essential resources those employees depend on. Correctly implemented, WFM empowers organizations with a more intentional and goal-aligned approach to resource (and human-resource) distribution.