What is cloud management? 

More and more often, businesses and other organizations that incorporate IT services are choosing to deploy essential applications into various cloud environments. Generally, cloud deployments can be categorized within one of three models:

• Public cloud: Public clouds are managed by businesses or other third-party organizations and are available for use by the general public and/or multiple organizations at the same time. Computing services are shared among all users, who rely on vendor-provided security measures to ensure that their data and applications are hidden from the other cloud customers.
• Private cloud: Private clouds cater exclusively to single organizations, with no sharing of computing resources with other groups. These clouds are often built and managed by the organization itself, though they may also be available through private-cloud vendors.
  
• Hybrid cloud: Hybrid-cloud solutions combine aspects of public cloud, private cloud, and on-premises IT infrastructure, providing orchestration, management, and application portability between each. Ideally, this allows organizations to enjoy a single, flexible cloud environment optimized for running a company's unique computing workloads.

Cloud computing brings with it a number of potential advantages, including cost savings, improved security and flexibility, reliable sustainability and scalability, and unmatched on-demand data availability. In fact, These and other benefits have resulted in an exodus of IT organizations moving all or part of their infrastructure into the cloud environment. But as organizations deploy more and more enterprise applications in the cloud, many are discovering that effectively orchestrating and monitoring these disparate applications is more than a full-time job.

Cloud management provides the solution, bringing together data from all cloud-based applications, and empowering IT professionals with complete control over their dynamic computing environments.

Businesses need accurate data and actionable insights in order to make informed decisions. And while most cloud vendors offer basic reporting tools designed to help organizations secure and manage cloud applications, these tools are seldom capable of more than relaying numbers and providing alerts. Perhaps more importantly, these reporting tools are in no way unified, forcing administrators to work with a wide range of programs to laboriously acquire, compare, and distill data into something usable across the organization. Additionally, most cloud vendors provide cloud management on their own platforms, which causes challenges when multiple providers are used concurrently, or when operating in a hybrid environment.

To facilitate improved management, cloud-management software is deployed into the target cloud environment. Operating as a virtual machine containing its own server and database, the cloud-management solution captures cloud-app activity and performance data, analyzing it and sending the results to a central dashboard. Insights from all connected cloud applications are then available through a web-based interface. IT directors can also exercise control over each cloud app, issuing commands and making changes through the virtual machine when needed. Cloud-management solutions facilitate increased visibility and control and help reduce the amount of manual labor that goes into managing cloud applications.

While cloud management is something of an umbrella term used to describe a range of strategies, processes, and tools, when organizations invest in cloud management solutions, they usually work within a cloud management platform (CMP).

CMP solutions consist of a comprehensive set of APIs designed to pull data from multiple cloud resources, and then present that data through a unified interface. Top CMP options give users complete visibility into every aspect of their private, public, or hybrid cloud infrastructure. This includes details related to how the cloud resource is being used, where workloads should be run, whether certain areas are not being used efficiently, where security vulnerabilities may be present, and whether users are operating in compliance with established policies, guidelines, and best practices. Incorporating advanced automation and intelligent analysis, CMPs can free up IT directors from repetitive, time-consuming cloud-management tasks, allowing them to focus their energies on more-strategic pursuits.

With so much depending on the cloud, modern businesses need a reliable partner in managing cloud resources without exceeding established budgets. ServiceNow, the leader in IT management solutions, brings its expertise to cloud management. Cloud Management from ServiceNow is built on the award-winning Now Platform and provides tools for organizations across any industry to reduce spend and minimize risk while managing applications in the cloud. ServiceNow Cloud Management empowers users to schedule operations, govern discovered and provisioned assets, create personalized service catalogs, and more quickly deliver consistent, secure, and auditable services across multiple cloud environments. The end result? Increased agility, reduced costs, and improved returns from optimized cloud governance. ServiceNow makes it all possible.