Many people believe that there is a major difference between working on Business to Business (B2B) and Business to Consumer (B2C) products. But while there are some obvious distinctions, there are also several similarities.
B2B managers must be focused on selling to other businesses, which can influence how the product is designed and marketed. Often, a more technical approach is useful because businesses mostly need tools and resources that make their operations more effective or lucrative. Additionally, whoever is buying your product or approving a budget is not always the end-user, so it can take multiple personas and pitches to win the right audiences over.
B2C managers sell directly to the consumer, so instead of focusing on the business impacts your product will have, you can focus on individual concerns for the immediate consumer.
For both B2B and B2C professionals, effective product management takes multiple value propositions and an understanding of the niche audiences and pain points you are addressing. There are emotional, financial, and practical justifications for both types of users, it just may look a bit different for businesses compared to consumers. B2B, for example, will take a lot more convincing in terms of sales and the cost of acquisition may be higher. Still, most product management can adjust to both, even if they mostly have experience in one or the other.