DATA SHEET 1 Keysight reduced quoting time by 40% after implementing CPQ to streamline complex configurations and accelerate deal velocity. CPQ Configure, price, and quote faster with accuracy, intelligence, and agility. Configure and Quote Complex Products, Services, and Deals with Confidence CPQ enables sales teams, partners, and digital channels to easily configure complex offerings, apply pricing strategies, and generate accurate quotes—all from a unified workspace. Built natively on the Now Platform®, CPQ eliminates disconnected processes and manual workarounds by automating quoting logic and applying guided rules to ensure the right product is sold at the right price. Power Omnichannel Sales and Quoting From direct reps to partners to self-service portals, CPQ enables consistent configuration and quoting across all channels with a shared logic engine and unified data model. • Product Configuration Engine – Handle simple to highly complex configurations with rule-based and attribute-based logic • Guided Selling Flows – Walk sellers and buyers through dynamic decision paths to the right solution • Product Picker & Attributes – Combine intuitive product selections with powerful attribute-driven logic • Rules Engine – Apply validation, inclusion, exclusion, pricing, and visibility rules with no need for custom scripting • Multi-level BOM Generation – Automatically generate downstream data for manufacturing, provisioning, and fulfillment Manage Pricing Models and Deal Structures at Scale CPQ offers advanced pricing management for every sales motion—subscription, usage-based, tiered, ramped, and multi-year deals. With central control and dynamic logic, organizations can ensure accuracy, compliance, and speed across all transactions • Dynamic Pricing Engine – Attribute-based pricing, volume- based pricing, and custom discounting logic • Quote Calculations – Automate complex deal structures including ramped pricing, renewals, and bundles • Quote Versioning & Approvals – Manage revisions with audit trail, and trigger configurable approval workflows • Subscription & Renewal Management – Generate quotes for subscriptions, add-ons, and multi-year renewals • Digital Commerce Integration – Support eCommerce storefronts with embedded configuration and quoting • Partner Portals – Equip partners with intuitive, rules-driven quoting experiences • Field Sales & Service – Generate quotes within Field Service and CSM workflows • APIs & Headless Architecture – Enable quoting in any channel with API-first connectivity DATA SHEET 2 © 2025 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated. ds-cpq-06252025 servicenow.com Simplify Admin with Composable, AI-Powered Tools Built for speed and scale, CPQ empowers admins and operations teams with modular components, intuitive tools, and automation. • Point-and-Click Rule & Layout Builder – Administer configuration and pricing logic without code • Reusable Rule Components – Apply global rule sets across product lines and selling motions • AI-Powered Admin Assist – Use natural language to generate rules and logic with Logik AI • Real-Time Sync with Transaction Manager – Maintain a single source of truth across quoting, ordering, and service Accelerate Revenue from Quote to Cash CPQ integrates natively with Sales, Contract Management, Order Management, and CSM to create a seamless lead-to-cash process. From discovery and configuration to pricing, approvals, and fulfillment, CPQ is the foundation of a frictionless revenue engine. • Built on the Now Platform – Shared data model, unified UI, and integrated workflows • End-to-End Visibility – Track every quote, every version, every change— across systems • Composable Architecture – Deploy only the capabilities you need, and scale as you grow Ready to accelerate quoting and simplify complexity? Learn more at: https://www.servicenow.com/products/cpq