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Executive sponsor engagement

Why this is important

The right executive partner can make your implentation more successful at every turn. Learn how to find an effective advocate, define their role and responsibilities, develop an action plan, and build a framework for ongoing collaboration.

Steps covered

1. Define the role and responsibilities of the executive
2. Prepare the executive sponsor
3. Create an action plan for your executive sponsor
4. Use your executive sponsor to optimize and expand ServiceNow adoption

Key takeaways

The most important things to know
Engagement depends on preparation, so make sure your executive sponsor is clear on their role and responsibilities. Arm your executive sponsor with the right education, action plan, and supporting resources to be an effective advocate for your ServiceNow implementation.

The payoff of getting this right
Selecting the right executive sponsor helps you make sure the decisions you make regarding your ServiceNow implementation align with your business vision and support desired outcomes. In addition, you’ll accelerate implementation time since your executive sponsor can establish consensus faster and make quick decisions.

What you need to get started

Prerequisites
An understanding of how much time the executive sponsor will commit to ServiceNow per week or month, and how much information they’ll need to make effective decisions

When you should start this activity

At least two months before your implementation project begins

More resources to check out

Success Playbook

Engage your executive sponsor to drive change and remove roadblocks

Learn how to prepare your executive sponsor to be an effective champion for ServiceNow.

On-Demand Webinar

Engage Your Executive Sponsor

Learn about the the real‑life best practices we’ve learned from successful customers on engaging an executive sponsor.

Success Checklist

Engage your executive sponsor to drive change and remove roadblocks

Download our step-by-step action plan for engaging your executive sponsor.

Success Quick Answer

What is the role of the ServiceNow executive sponsor?

Get our quick reference guide to defining the role and responsibilities of an executive sponsor.