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Manage demand for the Now Platform

Why this is important

To successfully use the Now Platform® to support business use cases for digital transformation across your organization, you need to manage demand for enhancements as well as new ServiceNow capabilities.

Demand will change as your business conditions and objectives change. To address these changes, work with your business stakeholders to learn about their business objectives and anticipate demand changes.

Steps covered

1. Create visibility by building a demand intake model
2. Take control by enhancing, prioritizing, and approving demands
3. Align approved demands to business outcomes
4. Increase velocity and plan future demand

Key takeaways

The most important things to know
Good demand management isn’t a matter of triage or saying “no”—it’s a way to make sure that your resources are aligned to your organization’s most important priorities and risk profile. The most successful demand management teams will foster a strategic relationship with their internal ServiceNow “customers” so they can anticipate and address their needs most effectively. So make this a clear, simple, and iterative process that helps your customers draw a clear line between their business objectives and Now Platform capabilities.

The payoff of getting this right
When your demand management function responds to your changing business objectives, you’ll gain improved visibility, control, and alignment of your ServiceNow roadmap while you improve the quality of your services and capabilities through effective governance.

What you need to get started

Executive sponsor, key IT and business partners, and other subject matter experts

When you should start this activity

Begin your demand management strategy when you decide to use ServiceNow and establish roles for governance.

More resources to check out

Success Playbook

Manage platform demand

Learn the roles and processes to put in place to manage demand for ServiceNow capabilities.

Success Checklist

Manage platform demand

Download our step-by-step action plan for managing demand for ServiceNow capabilities.

Success Map

Demand Management

See our resources to help you implement, maintain, and get maximum value from Demand Management.

Success Video

Managing Now Platform demand

Watch our six-minute video about managing demand for ServiceNow capabilities.

Executive Briefing Deck

Managing Now Platform Demand

Get a quick overview of managing demand for ServiceNow capabilities.

Frequently Asked Questions

Managing Now Platform Demand

Get answers to common questions about managing demand for ServiceNow capabilities.

Success Quick Answer

How do I evaluate demands using ServiceNow?

Learn about three types of demand scoring that help you make the right investments at the right time.

On-Demand Webinar

Use demand management to envision value 

Learn how demand management in the IT Business Management suite can help you curate a roadmap that maximizes value.

Success Insight

Define your ServiceNow operating model

Learn how to define and build your operating model for ServiceNow.