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  • Formal collaboration helps implement new technology safely and effectively. Becomes First SaaS Vendor to Receive Pink Elephant PinkVERIFY Status for Eleven ITIL

Combination of modern SaaS and PinkVERIFY designation provides customers with unrivaled ITSM tool purchasing confidence

SAN DIEGO – July 16, 2009 ‑ Service‑, the pioneer of modern SaaS for IT service automation, today announced the achievement of PinkVERIFY status for support of eleven IT Infrastructure Library (ITIL) processes. The designation is only applied to IT service management (ITSM) tools objectively assessed by Pink Elephant as meeting the functional requirements for ITIL compatibility.

"Service‑ has shown a commitment to IT best practice with the PinkVERIFY certification," said David Ratcliffe, President of Pink Elephant. "ITIL is recognized today as the most credible framework from which companies can align their processes and procedures.  With this certification, Service‑ now offers customers and prospects an extra level of assurance that their SaaS application for IT service management meets the industry 'stamp of approval' for ITIL compatibility."

Service‑ is the first enterprise IT service management application to be delivered via modern software‑as‑a‑service (SaaS). Service‑ invites people to try a live instance of the application at No registration is required.

IT organizations considering Service‑ can now look to PinkVERIFY, the live Service‑ demo instance, and more than 280 existing customers to validate Service‑ support for ITIL best practices.

According to the PinkVERIFY assessment, Service‑ effectively supports ITIL activities and IT best practices for:

  • Incident management
  • Problem management
  • Knowledge management
  • Request fulfillment
  • Change management
  • Release and deployment
  • Service asset and configuration
  • Service level management
  • Service catalog management
  • Service portfolio management
  • Financial management

"Service‑ has almost 300 happy customers today because they were able to test drive the car before buying it. Now, with the addition of PinkVERIFY, prospective Service‑ customers have the equivalent of a Carfax report. Service‑ is dedicated to transparency and simplicity in the IT service management tool‑buying process. With Service‑, there are only pleasant surprises," said Fred Luddy, Service‑ CEO.

Pink Elephant is celebrating 20 years of ITIL experience – more than any other supplier. Operating through many offices across the globe, the company is the world's number one supplier of ITIL and ITSM conferences, education and consulting services. For more information, please visit

About Service‑

Service‑ enterprise IT service automation software combines ITIL v3 process support, software‑as‑a‑service (SaaS) delivery, and Web 2.0 functionality to provide a flexible, intuitive and self‑managing application. Service‑ was founded by Fred Luddy, former CTO of Peregrine Systems and Remedy. The company is based in Solana Beach, Calif. and has more than 280 enterprise customers worldwide. For more information, please visit http://www.service‑

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