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ServiceNow User Conference to Showcase Enterprise IT Cloud Success With 40 Customer Case Studies

SAN DIEGO ‑ March 24, 2011 ‑ ServiceNow, the creator of cloud services for enterprise IT management, today announced details of Knowledge11, the world's fastest‑growing IT management user conference and still the only conference focused exclusively on the use of cloud services by enterprise IT. Knowledge11, the fifth annual ServiceNow user conference, will be held May 15 – 19 in San Diego.

Through more than 40 customer case studies, Knowledge11 will showcase the impact of several decades of IT transformation leading to IT 3.0. This evolved approach to service management builds on innovation in process and technology and introduces concepts such as social IT and cloud services in the delivery of a more people‑centric, practical approach to business service.

Knowledge11 will be attended by more than one thousand IT professionals and executives who use a powerfully simple SaaS application to manage business and IT services. These ServiceNow customers have validated an enterprise software model that has completely turned the legacy IT management software industry on its head.

Knowledge11 keynotes will be delivered by ServiceNow executives and customers like CERN. Breakout sessions will be delivered by ServiceNow and IT industry experts in addition to organizations like Ascension Health, Blue Cross and Blue Shield of Minnesota, Brit Insurance, Carlson Companies, HealthPartners, Informa, Lennox International, The Ohio State University, Pacific Life, REI, Sony Corporation, Shaw Industries, Staples, SunGard Higher Education, Swiss Re, Temple‑Inland, UBS and dozens more.

More than 70 Knowledge11 keynotes, breakout sessions, workshops and labs will provide insight into the most relevant IT service management topics including social IT, cloud management, service catalog, CMDB, IT cost, asset, incident, problem, change, knowledge, business service management and many others.

ServiceNow seeks inspiration from its user community as it builds new functionality and applications. For the second year in a row ServiceNow will highlight customer ingenuity through an Innovation of the Year award given to the organization that has done something special with the Service‑ platform. Knowledge11 attendees are encouraged to nominate innovative projects.

Knowledge11 pre‑conference education and workshops include:

  • ServiceNow Administrator Training (no additional cost)
  • Agios3 workshop ‑ Apollo 13 ITSM Experiential Learning Simulation (no additional cost)
  • Pink Elephant workshop ‑ The Power of Social: Revolutions, Disasters and Tomorrow's IT Support (no additional cost)
  • ServiceNow Introduction to Scripting

ServiceNow appreciates Knowledge11 sponsors including Fruition Partners, Infosys, Maryville Technologies, Nashco, Navigis, ManageIQ, CompuCom, PureShare, Agios3, Bomgar, Consulting‑Portal, Pink Elephant, Techport Thirteen, and Triad Technology Partners.

Social networks connect the ServiceNow community now and will make connecting with other IT professionals at Knowledge11 even more rewarding. Add to the #servicenow conversation via social media by using the #know11 hash tag on Facebook, LinkedIn, Twitter, Flickr and join the discussion on the ServiceNow blog and the ServiceNow community.

To accommodate the substantial growth of the conference, ServiceNow will host Knowledge11 on Paradise Point, an island in Mission Bay north of San Diego. For more detailed information about Knowledge11, please visit the Knowledge11 website or listen to a recording of the Knowledge11 webinar. Knowledge11 is expected to reach capacity. Register early to reserve a spot.

About ServiceNow

Pervasive and familiar technology, evolved processes, cloud services and social IT are combining to help IT focus on the business and its people. ServiceNow is built to help customers transform IT and realize the benefits of IT 3.0. ServiceNow SaaS for enterprise IT management is best known for being software that just works. Founded in 2004, ServiceNow is using a new business model and modern technology to become the largest and fastest‑growing IT management software company on the 2010 Inc. 500 list. For more information, please visit http://www.service‑ or http://blog.service‑

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