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  • Formal collaboration helps implement new technology safely and effectively. Transforms IT Service Delivery with ServiceNow

Platform Drives Enterprise Automation, Scale, Quality and Customer Satisfaction

SANTA CLARA, Calif. – January 7, 2014 – ServiceNow® (NYSE: NOW), the enterprise IT cloud company, today announced that is successfully using ServiceNow software‑as‑a‑service as a global, automated platform that supports rapid business growth and helps ensure quality and customer satisfaction. While utilizes the "out‑of‑box" ServiceNow application framework to support IT functions, the company also develops custom applications on the ServiceNow platform to meet business needs and opportunities beyond IT, especially to quickly and reliably prepare for events.

A wholly‑owned subsidiary of MLB Advanced Media, is a leading provider of fully‑integrated event ticketing technologies, solutions and services for thousands of top arts, entertainment and sports organizations worldwide. The company's ProVenue® ticketing platform serves as the core of a comprehensive web‑based suite of integrated features, products and services that help its clients enhance ticket sales, marketing efforts and overall customer experience. The company also sells tickets directly through its website at

"We chose ServiceNow because of its platform capabilities," said Greg Crowder, vice president of application delivery, "ServiceNow enable us to create applications for service automation, which give us clear business advantage while boosting the quality of service we bring to customers."

The most prominent application built on the ServiceNow platform is its custom Major Event Module to quickly respond to new event requests from clients and immediately prepare internal, cross‑departmental resource support. Various departments now can work to configure, test and ensure approvals are in place and ensure a great user experience. The application has contributed towards an event success rate of near 100 percent, and labor costs have decreased by 20 percent. By unifying all of the elements through ServiceNow, removed the complexity of event planning and can now automate processes while providing a trail of accountability and up‑to‑date status to anyone involved.

To support IT, uses the ServiceNow IT Service Automation Suite. ServiceNow replaced a number of IT service applications created in‑house over the past 20 years. By consolidating the various tools, ServiceNow is now the single system of record for IT, including incident, problem, change and project management. ServiceNow also provides the centralized Configuration Management Database (CMDB) for all IT resources.

About ServiceNow

ServiceNow is the enterprise IT cloud company. We transform IT by automating and managing IT service relationships across the global enterprise. Organizations deploy our service to create a single system of record for IT and automate manual tasks, standardize processes and consolidate legacy systems. Using our extensible platform, our customers create custom applications and evolve the IT service model to service domains inside and outside the enterprise. ServiceNow transforms IT from the department of no to the department of now. For more information, visit

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ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow. All other brand and product names are trademarks or registered trademarks of their respective holders.

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