Overview of data visualization types
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Summary of Overview of Data Visualization Types
Data visualization types allow users to effectively display and interpret different data sets. Choosing the right visualization helps in conveying information clearly and efficiently, catering to various analytical needs.
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Key Features
- Score Visualizations: Displays single values to track performance against benchmarks. Examples include:
- Single Score Visualization: Shows an important aggregate value.
- Dial Visualization: Indicates where a value lies on a range.
- Gauge Visualization: Similar to dials but includes color-coded ranges.
- Time Series Visualizations: Illustrates data trends over time, with types such as:
- Line: Default choice for showing trends.
- Spline: Connects points with a fitted curve.
- Scatter: Displays unconnected points to show spread.
- Column and Step: Used for comparing data over time.
- Area: Emphasizes contributions of multiple data sources.
- Bar Visualizations: Compares scores across dimensions using horizontal and vertical bars, suitable for categorical and ordinal data. Examples include:
- Pareto Bar Visualization: Shows data in descending order with cumulative percentages.
- Pie and Donut Visualizations: Illustrates parts of a whole, best used for a limited number of segments totaling 100%.
- Multidimensional Charts: Displays multiple variables in a single chart, useful for identifying patterns.
- Pivot Table: Aggregates and filters data across multiple breakdowns.
- Heatmap: Reveals relationships through color changes.
- Bubble Chart: Compares fields using circle sizes and colors.
- Other Visualizations: Includes calendars, lists, indicator scorecards, and geomaps for various data representation needs.
Key Outcomes
By utilizing these visualization types, ServiceNow customers can enhance data interpretation, identify trends, and make informed decisions based on visual insights. Each visualization type serves specific purposes, allowing for tailored presentations of data that align with business goals.
When you create a data visualization, you select the type of visualization to display. Each visualization type is suited to show different data.
Score visualizations
This type of data visualization shows a single value or score as a number or percentage. Scores are often used to show how a particular value or metric compares to a target or benchmark. They can be useful for tracking progress or identifying areas for improvement, for example showing a company's or division's overall performance.
| Visualization | Description |
|---|---|
| Single score visualization
|
Single-score visualizations display a single aggregate value that is important to your business. |
| Dial visualization
|
Dial visualizations show where a single value lies across a range from minimum to maximum expected values. Visually, a "needle" points to the value, and the dial is colored in for values up to the needle. |
| Gauge visualization
|
Like dials, gauges show where a single value lies across a range from minimum to maximum expected values. In addition to dial functionality, you can set colored data ranges to help users understand what the value represents. |
Time series visualizations
Time Series visualizations show data over time. All time series visualization types share configuration options. They differ in use case, depending on whether you want to emphasize data trends or the differences between individual data points. For more information about these use cases, see Create time series data visualizations.
| Visualization | Description and use case |
|---|---|
| Visualizing trends in a data source | |
| Line |
Shows how one or more values change over time by connecting a series of data points with straight lines. Use a line visualization to emphasize the trend in the data. Consider line visualizations to be the default choice for showing a time series. If you’re unsure of which visualization to use, use a line. |
| Spline |
Shows how one or more values change over time by connecting a series of data points with a fitted curve. The curve emphasizes the trend over individual data points. Spline visualizations let you take a limited set of known data points and approximate intervening values. |
| Scatter |
Shows unconnected points for values in the Y-axis against time in the X-axis. Usually the trend line is also shown. Use with a spread of data that can’t be usefully connected with a line. |
| Comparing scores in a data source | |
| Column |
Shows changes in data over time by showing values as proportional vertical columns. Use either to visualize changes in one data source or to compare data sources. To compare data sources with a column visualization, either add data sources to the visualization, or place several column visualizations next to each other in a dashboard. |
| Step |
Emphasizes changes in a data source between discreet points in time. Use to show small incremental changes, especially when a line visualization smudges the data. |
| Comparing scores or trends between data sources | |
| Area |
Resembles a line visualization, but the area between the axis and line is emphasized with colors. Use with multiple data sources to highlight the relative contribution that each data source makes to the whole. |
Bar visualizations
Bar visualizations enable you to compare scores across data dimensions. Horizontal and vertical bar visualization types are available. They share all configuration options. In general, use horizontal bars for nominal or categorical data. Use vertical bars for ordinal or sequential data. Use different colors or patterns to distinguish different groups or categories. For more information, see Create a horizontal or vertical bar data visualization.
| Visualization | Description |
|---|---|
| Horizontal bar visualization
|
Bar visualizations show categories labeled on one axis and values on the other. Use vertical bars to compare ordinal data, especially when there aren’t too many categories, such as sales numbers grouped into buckets. Use horizontal bar charts with nominal data, such as incident severity or assignment group.Pareto bar visualizations help you identify the most important dimension in a large set of dimensions. Columns show data in descending order. A line shows cumulative percentage. Pareto visualizations contain both bar and line graphs. The bars display the data in descending order from left to right, and the line graph shows the cumulative totals from each category in the same order. The left Y axis is the record count, and the right Y axis is the cumulative percentage of the total number of records evaluated. |
| Vertical bar visualization
|
|
| Pareto bar visualization |
Pie and Donut visualizations
Pie and donut visualizations show the relationship between parts and the whole of a data set. The segments of these visualizations should total to 100%. For more information, see Create a pie or donut data visualization.
| Visualization | Description |
|---|---|
| Pie visualizations
|
Pie visualizations are best when comparing 5–7 segments that total 100%, when no two segments have a value within 10% of each other. Donut visualizations are best for comparing no more than five segments that total 100%, when no two segments have a value within 10% of each other. The center of the donut can be used to show additional information. Semi-donut visualizations are best for comparing no more than four segments that total 100%, when no two segments have a value within 10% of each other. |
| Donut visualizations
|
|
| Semi-donut visualizations
|
Multidimensional charts
Multidimensional visualizations enable you to show multiple variables in a single chart, and it can be useful for showing the relationships between different variables. They are useful when you have a lot of data, and you want to find patterns or trends that might not be immediately obvious. They're also good to use when you want to show the relationship between three or more variables.
| Visualization | Description |
|---|---|
| Pivot table visualization
|
Pivot tables allow for several kinds of aggregation between its fields. You can also filter the data. The columns represent one field or breakdown, while a hierarchy of rows represents multiple other fields or breakdowns. |
| Heatmap visualization
|
Heatmaps show the relationship between two table fields or indicator breakdowns. The changes in color as you move along the axes reveal patterns in the value of one or both fields/breakdowns. |
| Bubble chart visualization
|
Bubble charts are circles of different sizes along an x-y axis. The x and y axes represent different numeric fields, such as values or amounts. Use the relative size and position of the circles to compare fields and see their relationships. You can also group the data by a third field, which can be qualitative. The third field is differentiated by color. Use bubble charts to answer binary questions, such as whether two fields have a relationship, and to highlight patterns. |
Other visualizations
Data visualizations can also show calendars, simple lists, indicator scorecards, and location.
| Visualization | Description |
|---|---|
| Calendar report visualization
|
Displays data-driven events in a calendar format. |
| Indicator scorecard
|
The Indicator scorecard component enables you to visualize and compare data between multiple Performance Analytics indicators. |
|
List |
Shows a list of table records. |
| Box plot |
Use a box plot to show the median and lower and upper quartiles of numeric data along with outliers. You can also compare the distribution of different groups of this data. |
| Geomap |
Displays data by country, state, or city. Users can use table data that contains location information to visualize in the chart. |