Artificial intelligence (AI) is a fast-evolving and popular technology tool businesses commonly use to increase productivity and drive innovation in the workplace. If your company isn’t already investing in AI tools and training, now is the time to explore current trends in artificial intelligence to see how they can serve your business plans.
According to our Enterprise AI Maturity Index, investment in AI is expected to increase 81% in the next year, showcasing the transformative power of AI.
Investing time and resources into AI trends can advance your business and boost creativity, productivity, and efficiency. Embracing AI and teaching your employees to do the same ensures you will all continue to be on the cutting edge of technological advancements and not be left behind as other businesses expand their AI capabilities.
Here are eight key AI trends to consider for growth in 2025:
Learning lessons in AI productivity helps you develop processes and train your employees to implement the technology into day-to-day practices. Some of the most common ways to boost productivity with AI include:
- Automating repetitive tasks allows human workers to focus on more complex and strategic tasks
- Reducing human errors to improve accuracy and efficiency
- Analyzing data rapidly to drive informed decisions
- Predicting future trends based on input data to help businesses anticipate coming challenges and opportunities
- Analyzing processes and identifying areas of improvement to increase efficiency and savings
- Aiding in human decision-making with additional information, insight, and analysis
- Generating ideas that inspire human workers
Implementing AI to improve productivity will allow your business to increase time savings, efficiency, and revenue. All of these factors can create a human renaissance by reducing mundane tasks when they have access to the best AI technologies.
Generative AI creates original works based on learned data and patterns. It can quickly form a wide range of comprehensive content, including articles, music composition, and art — even code. Generative AI outputs include text, image, video, speech generation, and data augmentation.
The future is bright for generative AI in business. Your company can unleash the possibilities of generative AI to:
- Increase productivity and efficiency
- Unlock IT innovation
- Improve customer service
- Enhance employee experiences
- Drive KPIs by creating targeted and optimized marketing campaigns
- Increase overall revenue
Multimodal AI has the ability to process, understand, and analyze different types of data, including text, images, and sounds. It’s like having an expert friend in your back pocket.
In business, multimodal AI’s use in data analysis helps save time and produce favorable outcomes. Your specific uses depend on the industry or department you’re in.
For example, in customer service, multimodal AI will provide representatives with information about a customer based on their tone of voice, facial expressions in virtual situations, or writing style to allow for more personal exchanges and increased customer satisfaction. Or, businesses can use AI in healthcare to analyze patient records, symptoms, and test results to assist in diagnoses.
Across industries and departments, multimodal AI can help increase employee proficiency and productivity by speeding up analysis and generating insights from data.
Among new AI technology and AI advancements making their way into businesses is agentic AI. This technology is the most powerful, as agentic AI can learn, think, and act on its own.
AI Agents are the next evolution of AI, working together 24/7, with guardrails and governance, on behalf of your people — elevating their productivity and potential. For example, AI Agents can autonomously handle common tasks like helping employees reset passwords or customers order an item, then looping in humans for approval whenever required. This frees up employees from busy work so they can focus on more complex situations.
AI is widely used across many industries for customer service, particularly in rapid-response situations. In our collection of powerful customer service statistics, Accenture reports that over 87% of executives believe their customers' needs are evolving faster than their companies can adapt, and 64% of consumers wish companies would respond more swiftly to their changing demands — making customer experience more crucial than ever before.
Rapid response customer service, aided by AI, leads to increased brand loyalty and company growth as you minimize customer churn. AI chatbots can respond to customer inquiries in digital channels, and Generative AI can auto-create knowledge articles that support self-service. With the high-stakes customer service and experience landscape — given that brand loyalty is tied so closely to excellent customer service and a positive customer experience—companies must invest in technology to ensure it meets customer satisfaction demands.
Improve your company’s IT resilience by integrating AI. IT service management (ITSM) helps you strategically deploy your company’s IT services. Benefits of ITSM include:
- Increased tech-related problem-solving
- Greater productivity
- Lower costs
- Increased satisfaction
- More secure systems
Integrating AI into ITSM can make everything run more smoothly in a world where IT is essential to business security and scalability.
Integrating AI into existing platforms will help to drive enterprise workflows and transform the way businesses operate across IT, customer service and HR.
Benefits of AI capability integration into existing platforms include:
- Increased efficiency through the automation of repetitive tasks
- IAnalyzing vast amounts of data to improve informed decision-making
- IImproving customer experience by resolving issues faster
- IAn optimized workflow
- IThe ability to develop innovative solutions for a competitive advantage
AI in 2024 is more advanced and widespread than ever before. Monitoring AI trends by staying informed is essential. Below are some of the AI topics to watch:
With the increased implementation of AI in the workplace, there is a greater focus on AI training. This includes training people on using AI and AI platforms to be more informed.
Training current employees on AI can save business costs down the line as they’re already knowledgeable on company operating processes. Implementing AI into these existing processes allows employees to be more efficient. Thus more people will be needed with knowledge of current AI and how to improve it.
An AI system is only as good as the data it has access to. It is also important for humans to train AI to be diverse to ensure a lack of bias in future AI systems. The humans and data used to build and train AI systems can introduce bias into the technology, which only knows what it’s programmed to know.
An example of this is facial recognition systems showing bias against people of color and not working for those with darker skin tones. This can result in the AI delivering misinformation, a lack of trust in the technology, and businesses making poor decisions based on bad data.
Governments around the world are creating regulations to ensure that AI is developed and used fairly, and in a manner that won’t cause harm to the public. The White House released a Blueprint for an AI Bill of Rights, providing an outline for AI use that meets national regulations and standards.
Areas of utmost importance include:
- Data privacy: protecting individuals’ personal information when collected for use in an AI program
- Preventing bias: ensuring that AI isn’t unfair, excluding, or exhibiting bias against certain groups of people
- Job loss: creating regulations to help and reskill people who might lose jobs to AI efficiencies
AI future trends will continue to inform the need for new regulations. Businesses should follow the lead of worldwide governments and develop company-wide AI-use regulations to ensure the technology is being used fairly.
Knowledge is power. AI presents us with a nearly expert entity and as such is an extremely powerful tool. But, in the wrong hands that tool can be used to improperly collect and store data on customers and employees—possibly putting their information at risk. Businesses must develop company policies on the ethical use of AI and train employees on these policies, including how to use AI ethically and avoid plagiarism.
As part of our comprehensive AI platform, ServiceNow builds partnerships on trust and security and is committed to transparency, compliance, and security.
AI is as much of a creative tool as it is a form of technology, and its ability to create new outputs means that AI is subject to copyright protection.
However, current AI copyright laws are a bit hazy, and there are potentially significant changes in the future, including the potential for AI to be recognized as a creator rather than an author or artist.
Currently, most protections are afforded to the person or company that owns the AI and the data it was trained in.
AI is here to stay. Implementing AI trends, practices, and policies into your business will allow you to experience growth and success as the technology progresses. The Now Platform is here to help bring enterprise-level AI and automation to your systems and help you experience business transformation and growth.
Contact ServiceNow for more information about how our platform can help your business.
If you’re still unsure of how current AI trends can help your business, read on for some answers to additional questions:
Companies should train employees on how to work with AI. As they become more familiar with it, employees will likely develop additional uses to improve productivity in other daily tasks.
Regular use of AI will help your employees boost both productivity and output, giving them more time to dedicate to complex tasks.
Investing in the newest AI technology and advancements can help your business grow by increasing productivity, decreasing repetition, and eliminating mundane tasks. This will encourage innovation among your employees, reduce overall costs, and enhance your customer experience. When implemented properly, an investment in AI leads to higher ROI and revenue.
Investing in the newest AI technology and advancements can help your business grow by increasing productivity, decreasing repetition, and eliminating mundane tasks. This will encourage innovation among your employees, reduce overall costs, and enhance your customer experience. When implemented properly, an investment in AI leads to higher ROI and revenue.
As generative AI evolves and improves, the technology has endless applications in business, across industries, and in other areas of life.
Some areas to watch include:
- More personalization, especially for customer experience
- Enhanced abilities for content creation
- Product and service development
- Trend identification driving data-based decisions in IT, HR, and customer service
As AI development progresses, watch current AI trends to stay on top of what’s coming next and how it can positively impact your business growth.
AI in 2024 can easily be compared to the advent of the Internet in the 1980s and 1990s. A significant number of everyday businesspeople were convinced that the Internet wouldn’t last—but look at us now.
Being an early adopter of the latest AI technology will ensure that you and your company stay current and thrive in the AI age.
There’s no telling how things will change with recent and future AI developments, but the certainty is that there will be change. Learning to work with the technology now allows you to continue to evolve.