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ServiceNow Elevates IT Governance and Operations

LAS VEGAS, Knowledge13 – May 16, 2013 – ServiceNow (NYSE: NOW), the enterprise IT cloud company, today announced data certification, a new capability in the ServiceNow CMDB (Configuration Management Database) that ensures data remains accurate, current and relevant. The CMDB typically serves as the single source of truth for IT infrastructure and operational data. ServiceNow data certification provides governance to CMDB data helping enterprise IT improve the efficiency of its operations.

The CMDB, which is the heart of any single system of record for IT, describes everything in the IT environment, how it is related and how it is used. For regulatory or procedural reasons, information in the CMDB needs to be regularly checked for accuracy and validation. The new data certification capability in the ServiceNow CMDB automates that process.

Accurate, trusted and current data is a critical requirement for a CMDB. The ServiceNow data certification capability significantly improves data accuracy and currency by scheduling people and groups to validate data models, attributes and configuration item relationships on a regular basis. ServiceNow data certification also supplements and confirms information gathered through automated discovery processes. ServiceNow provides a simple interface for these certification tasks allowing anyone to easily validate and manage any configuration items and relationships for which they are responsible.

"Our users understand that the CMDB is not a flat list of items but a record of how these items interact and their relationship with other items in the infrastructure. Since we manage a large IT infrastructure, we cannot expect one person to own everything in our ServiceNow CMDB," said AJ Simpkin, ServiceNow administrator, Central 1 Credit Union. "The new data certification capability will streamline the distribution of CMDB validation tasks to a large team. Our configuration managers will be more engaged and driven to keep the ServiceNow CMDB accurate since they have visibility into, and accountability for the data."

"The ServiceNow CMDB enables global enterprises to focus on the delivery of services as well as streamline operational and support processes. It will also ensure that services being delivered to the business are viewed with appropriate criticality," said Matt Schvimmer, vice president of product management, ServiceNow. "The addition of data certification to the ServiceNow CMDB sets a new standard for governing IT's single system of record, helping our customers improve the accuracy and efficiency of their operations."

This week at Knowledge13, the largest gathering of IT professionals using cloud services for enterprise IT service automation, ServiceNow is offering sessions, labs and demos dedicated to the new ServiceNow data certification capability.

Price and Availability

Data certification capability in ServiceNow CMDB is generally available today and is provided at no additional cost to current ServiceNow customers. For more information, please go to

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About ServiceNow

ServiceNow is the enterprise IT cloud company. We focus on transforming enterprise IT by automating and standardizing business processes and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency.  Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements. For more information, visit

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