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ServiceNow Wins Pink Elephant 2010 Innovation of the Year Award

SAN DIEGO ‑ March 1, 2011 ‑ ServiceNow, the creator of SaaS for enterprise IT service management, today announced it is the winner of the Pink Elephant 2010 Innovation of the Year award. After being a finalist for the same award the previous two years, ServiceNow continues to outpace the ITSM tool market with a continual stream of new and unique applications in the cloud that deliver enterprise IT automation that just works.

The Innovation of the Year Award winner was announced last week at Pink Elephant's 15th Annual IT Service Management Conference and Exhibition in Las Vegas. A panel of ITSM experts selected the new Service‑ Software Development Lifecycle Management application as the most innovative product of the year.

Mark Hamilton, ServiceNow VP of marketing, said, "IT professionals simply need relevant tools that make their jobs easier and IT more effective. It is the tool vendor's responsibility to understand the needs of modern IT consumers and to rapidly support their requirements. This shift in vendor behavior promotes IT 3.0 and helps transform IT through cloud services, social IT, evolved process and a business‑first approach to service."

The Pink Elephant Innovation of the Year award, first presented in 2008, recognizes a product or service developed by the vendor community that has made the greatest contribution to IT service management in the previous calendar year. The award considers the following criteria:

  • Development of open standards for process and tool integration;
  • Automation of complex processes across management tools;
  • Advancements in data consolidation, federation or analysis;
  • Support of organizational change initiatives through innovative use of management and monitoring tools.

In the Fall 2010 release, ServiceNow release management gained the significant addition of full software development lifecycle management to help application developers and IT service organizations more effectively deliver on customer requirements while promoting stable, low‑maintenance application releases. By connecting the software development lifecycle back to the problem management process, Service‑ creates a closed‑loop development cycle, where for the first time, individual enhancements and bug fixes can be associated back to their originating request or cause. Service‑ supports several development methodologies including pre‑built templates for waterfall and Scrum approaches.

The ServiceNow modern approach to ITSM is drastically different from legacy alternatives. Please join ServiceNow customers, employees and partners at Knowledge11 in May to learn more. Alternatively, a live, no‑registration‑required instance of ServiceNow is always available at

Founded in 1980, Pink Elephant is the leading provider of IT service management best practice services. Operating in many locations across the globe, Pink Elephant is the world's #1 supplier of ITIL and IT service management conferences, education and consulting services. For more information, visit

About ServiceNow

Familiar cloud services that fit the way people work, evolved processes, and social IT are combining to help IT focus on the business and its people. ServiceNow is built to help customers transform IT and realize the benefits of IT 3.0. ServiceNow SaaS for IT management is best known for being enterprise software that just works. Founded in 2004, ServiceNow has used a new business model and modern technology to become one of the fastest‑growing IT management software companies in the world. For more information, please visit http://www.service‑ or http://blog.service‑

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