ServiceNow is the AI Platform for Business Transformation. ServiceNow is a single platform that unites any AI, any data, and any workflow to transform how work gets done across every corner of your business—so people spend less time on the stuff they don't love and more time on the stuff they do. Simply put, we make the world work better for everyone by putting AI to work for people.
ServiceNow puts AI to work for people. Work shouldn’t feel like chaos. But for many companies, it does—a maze of disconnected tools, endless context-switching, and mountains of busywork. ServiceNow fixes that. We're the AI control tower that connects all your AI, data, and workflows on one platform. Like a single pane of glass where you can see and manage everything securely. The result? Friction fades, work finally flows, and people are free—to imagine, to connect, to create, and to dream bigger.
ServiceNow founder, Fred Luddy.
ServiceNow makes the world work better for everyone. From day one, we've believed technology should serve people—not the other way around. It's why we started by automating complex IT tasks with the press of a button. That belief still drives us today. Now, with AI at our core, we help businesses deliver faster, smarter, more meaningful results—to move work forward across every corner of your business.
The ServiceNow AI Platform is a single enterprise-grade platform that’s ready for any challenge. It unites any AI, any data, any workflow, any system, any industry, any cloud. AI is only as powerful as the platform it's built into—and nothing brings it all together like ServiceNow. It's your single pane of glass to manage every corner of your business in one place, securely.
The ServiceNow AI Platform helps organizations work smarter, faster, and more securely. It connects AI, data, and workflows on one trusted system. It starts with an intuitive AI Experience that accelerates work. It scales with AI Agents that automate complex workflows across every corner of the business. And it gives you full visibility and governance through AI Control Tower and AI Agent Fabric. It's enterprise-grade AI that scales with you—flexible, purposeful, and always under your control.
Unlike fragmented platforms assembled through acquisitions, ServiceNow AI is built into the core—delivering seamless integration, governance, and scale from the start.
Built on a secure, compliant cloud-native architecture, our platform offers unprecedented levels of transparency, accountability, and governance of AI across your ecosystem.
Our platform connects AI to a single, unified data model to enhance context and enable compliance. Break down silos between departments with support for every workflow, from IT to HR to Customer Service, with tailored AI capabilities.
ServiceNow solves more than just IT problems. From HR to Finance, Customer Service to Security, any industry, and any size—ServiceNow streamlines work, improves productivity, and delivers better experiences across every corner of your business so work works better for everyone.
- Automate ITSM
- Accelerate incident resolution with AI
- Optimize operations AIOps
- Respond to threats faster
- Streamline risk and compliance
- Gain visibility with end-to-end workflows
- Create unified HR portals
- Automate onboarding and requests
- Boost employee satisfaction
- Auto-assign cases to the right agent
- Personalize based on behavior
- Centralize customer data
- Build, scale, and optimize apps faster
- Add AI with pre-built models
- Automate testing and QA
- Automate manual processes
- Accelerate data-driven decisions
- Predict and prevent budget risks
More than 85% of the Fortune 500 work with ServiceNow. With billions of workflows already running across IT, HR, Customer Service, Finance, and beyond, the world's most innovative companies trust ServiceNow to put AI to work for people.
More than a platform, we're your partner. The experts talk about our unmatched innovation. Our customers share how their data finally works together across every department. And our community says it best: it just feels like magic—turning the impossible into possible.
in the Building and Managing AI Agents Use Case
Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms
Gartner® Magic Quadrant™ Reports
Forrester Wave™ Reports Q1, Q2, Q3 2025, Q1, Q2, Q4 2024, and Q4 2023
Gartner, Inc., Magic Quadrant for AI Applications in IT Service Management, Chris Matchett, Ankita Hundal, Rich Doheny, 2 September 2025
Gartner, Inc., Critical Capabilities for Enterprise Low-Code Application Platforms, Akash Jain, Kyle Davis, Oleksandr Matvitskyy, Adrian Leow, 28 July 2025
Gartner, Magic Quadrant for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, Kyle Davis, Akash Jain, Adrian Leow, 30 July 2025
Gartner, Magic Quadrant for CRM Customer Engagement Center, Pri Rathnayke, Wynn White, Drew Kraus, 11 December 2024
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner document is available upon request from ServiceNow. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
The Forrester Wave™: Digital Process Automation, Q3 2025
The Forrester Wave™: Unified Vulnerability Management Solutions, Q3 2025
The Forrester Wave™: Low-Code Platforms for Professional Developers, Q2 2025
The Forrester Wave™: Value Stream Management Solutions, Q2 2025
The Forrester Wave™: Software Asset Management Solutions, Q1 2025
The Forrester Wave™: Task-Centric Automation Software, Q4 2024
The Forrester Wave™: P&C Claims Management Systems, Q2 2024
The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024
The Forrester Wave™: Customer Service Solutions, Q1 2024
The Forrester Wave™: Third-Party Risk Management Platforms, Q1 2024
The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about our objectivity here.
John Stein
Senior Director, Digital Transformation, NHL
Senior Director, Digital Transformation, NHL
Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca
Chief Digital Officer and CIO, AstraZeneca
Colin Mead
Vice President of Global Support, Pure Storage
Vice President of Global Support, Pure Storage
Let's get to work. No matter where you are in your digital transformation journey, we're here to help you take a bold step forward. The world works better with ServiceNow. Your business can too.
See ServiceNow in action. Our experts can help you get started with a custom demo.
Reach out to us with any questions and to learn how ServiceNow can help you make work better for everyone.
For business transformation, GenAI, or optimizing your platform, find partners with tailored solutions and expertise to help you.
Yes, ServiceNow is a modern CRM, not a traditional one. It is an AI-first, workflow-driven platform that unifies sales, order management, customer service, and field service on a single system. Unlike legacy CRMs focused mainly on sales, ServiceNow orchestrates the entire customer lifecycle from lead to renewal, removing silos across teams. Its native AI agents automate tasks, summarize cases, and streamline service delivery, making it ideal for enterprises seeking end-to-end customer experience transformation.
ServiceNow offers features that help teams work smarter, faster, and with less friction:
- AI agents that automate and accelerate work
- Low-code tools to build apps fast
- Workflows that handle repetitive tasks
- Dashboards with real-time insights
- Self-service portals for employees and customers
- Virtual agents for instant support
- Mobile-friendly for work on the go
- Easy integrations with tools you already use
- One platform that keeps everything connected
ServiceNow provides enterprise-grade security features to protect data, maintain compliance, and support secure operations. Its platform includes encryption at rest and in transit, role-based access controls, multi-factor authentication, and audit logging. It also supports integrations with security information and event management (SIEM) tools and identity providers.
ServiceNow regularly undergoes third-party audits and holds industry certifications such as ISO/IEC 27001 and FedRAMP. These capabilities help organizations reduce risk exposure, meet regulatory requirements, and maintain trust as they expand digital services.
The ServiceNow AI Platform helps businesses move faster by digitizing work, automating processes, and breaking down silos. It unites global operations on a single system to boost efficiency, visibility, and value across the enterprise. AI-powered agents simplify self-service, build a more skilled workforce, and free up teams to focus on high-impact work. With low-code tools, teams can build custom apps quickly. Even indirect procurement gets easier with one engagement layer across systems. The result is faster service, better experiences, and more time spent on what matters.
ServiceNow connects with the tools teams use every day, like Slack, Salesforce, Workday, Microsoft Teams, GitHub, and more. With REST and SOAP APIs, IntegrationHub spokes, webhooks, and prebuilt connectors, it’s easy to sync data, trigger actions, and automate work across platforms. No complicated setup, just smoother workflows and better collaboration.
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ServiceNow runs on a single AI-powered platform that brings together people, processes, and systems. It uses workflows and automation to simplify complex tasks, reduce manual work, and deliver better experiences. Teams across departments use it to track work, resolve issues, build apps, and connect tools they already rely on. With AI agents and low-code tools built in, it helps businesses work smarter, not harder.
No, ServiceNow is not only for IT teams. The ServiceNow AI Platform transforms business through AI agents, serving customers and employees across departments. It offers solutions for CRM, Finance and Supply Chain, App Development, HR, Security, and more. By automating workflows and connecting siloed systems, ServiceNow helps teams across the business streamline operations, deliver better experiences, and work more efficiently on a single platform. By standardizing workflows across departments, ServiceNow improves consistency and collaboration enterprise-wide. Business leaders can use ServiceNow to monitor performance and scale service delivery without adding unnecessary complexity.
ServiceNow was ranked among Fortune’s top 100 workplaces from 2021 through 2025—marking five straight years of recognition. It was also named a top technology workplace for the fifth consecutive year in 2024, ranking #10 among large tech companies. ServiceNow was also featured on the 2025 Fortune Best Workplaces in the Bay Area™ list, ranking #4 in the large category.