What is software asset management (SAM)?

SAM includes costs, budgeting, strategy, and decision-making processes in the acquisition, use, and disposal of software resources, whether internal or external, on premises, or in the cloud.

SAM is more tactical in nature, as it focuses on balancing and accounting for software licenses and agreements purchased in addition to software being used. Software assets are managed to ensure that the usage of all software is in line with the terms and conditions of the software and other conditions from the software vendor. SAM is an ongoing process with strategic goals that:

• Negotiate volume contracts to eliminate or reallocate software licenses that have been underutilized.
• Work with corporate security and risk practices to ensure that the organization and software are compliant with licensing and security, and not vulnerable to attack.
• Improve productivity and workflows.
• Limit the cost of overhead by streamlining IT processes through automation or management, including patch deployment and issue tracking.
• Establish and maintain processes associated with long-term SAM goals, including acquisition, documentation, deployment, and usage of software.

SAM processes are supported through a number of technologies:

• License management: An intelligent repository for license reconciliation against data provided by inventory tools. This provides the organization with an effective license position, or an overview of places where the organization is over-licensed or under-licensed.
• Managing patches: Automates the deployment of software patches. The goal is to ensure that all computers and software are up to date and compliant with organizational security standards.
• Software inventory: Accounts for software across the computer network, including software file information, title, size, date, version, path, and product ID.
• Software metering: A measurement of software utilization and whether or not the software is in compliance.
• Application control: Managing who and what can access certain software or certain areas of software.

The international organization for standardization (ISO) has a series of standards categorized under the ISO/IEC 19770 family of standards that assist IT teams manage assets, including software assets.

Complete overview of an organization’s software needs and current use provides a thorough understanding of cost. Once there is an understanding, software licensing can be tailored and negotiated to meet the needs of an organization.

Organizations spend an unnecessary amount of time accounting for software assets without a SAM system involved. An automated SAM system helps employees account for all necessary software asset information, which leaves more time for more important tasks.

There are SAM processes that are automated, which frees up individual time to focus on more complex software-related tasks. A SAM tool detects non-compliance, finds high risk configurations, suggests optimization options, and fills software requests within a current license.

A good vendor relationship can go for years, assuming there is a good relationship and constant innovation of the vendor’s product. It is crucial to keep an open and consistent dialogue with vendors to ensure that vendors have an understanding of needs and software asset management goals.

Software use often requires audits to ensure compliance with laws, regulations, and contracts and licensing agreements. An unplanned audit creates financial loss for an organization, in addition to a loss of confidence in the organization and their products or services. It is important to know in advance whether or not an organization is in compliance, which SAM helps ensure with constant management and communication with software vendors.

SAM decreases the need for IT intervention in software installation, as it can be easily downloaded and installed from a vendor or the internet. The use of SAM tools help with the all-around control of cloud software spend. It also provides transparency for which cloud software products are being used by the organization, and on which devices. Licenses by an organization can be accounted for, including the terms and conditions, maintenance agreement, and use rights.

Software licenses are part of software that need to be managed and accounted for. Each license contains standards and information about how the software is to be installed and used, and it is the role of the organization to ensure that their company is compliant with the terms and conditions within the license agreement.

Vendors will often perform audits to ensure that you are in compliance with their licensing agreements, including the terms and conditions. There are two possible outcomes: compliant, or not compliant. There is no in between. Conduct internal audits regularly to ensure that an organization is in compliance with a license agreement, as audits done by vendors can be costly and time consuming.

Compliance is incredibly important, but it is also important to ensure that an organization isn’t overpaying for licenses due to a fear of being non-compliant. Unnecessary licenses over a long term can be more costly than an audit or being out of compliance in some cases, so it is crucial to take the time to ensure that an organization is only using the necessary licenses and staying compliant at the same time.

SAM provides the ability for an organization to have consistent insight into software needs, both current and future. Teams then have the ability to plan ahead for software needs or restrategize based on current software changes or abilities, which provides a proactive strategic approach. This also includes conducting proactive audits to ensure that everything is in compliance.