What is EULA?

An end-user license agreement (EULA) is a contract between software owners and users (rather than between software vendors and clients), granting permission to use the software under specified conditions. It outlines rights and protections, establishing usage limits and safeguarding both parties.

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What are other names for an EULA? What are the advantages of using an EULA? When is an EULA needed? What is an EULA vs. SLA vs. License agreement? What are the common components and clauses of an EULA? What are best practices for writing an EULA? EULA and ServiceNow
When a customer or business purchases a piece of software, they are not actually gaining ownership of the software at all. Instead, they are paying for the right to use the software. Ownership of these software applications remains with the software vendor. To clearly specify terms, conditions, liabilities, restrictions, obligations, and more, vendors will gate their software behind an EULA. The end user then must agree to the stipulations outlined in the EULA before they can access the application.

 

Expand All Collapse All What are other names for an EULA?

“End user license agreement” (or, more commonly, the abbreviation “EULA”), is the most widely used term to describe this kind of contract between the licensor of a software product and the licensee. However, there are several other terms that may be used to describe agreements that fulfill essentially the same function. These include the following:

  • Licensing agreement
  • Software license agreement
  • Licensed application end user agreement
  • Terms and conditions agreement
  • Click-wrap license
  • Browse-wrap license
  • Shrink wrap license

It’s worth recognizing that, while many of these terms are used synonymously, some may have a slightly different focus or legal function. In official documentation, using “end user license agreement” or “EULA” is often the most appropriate approach.

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What are the advantages of using an EULA?

Unlike many physical products, where ownership changes hands once the transaction is finalized, purchasing software constitutes an ongoing relationship between the vendor and the user. This relationship requires setting boundaries. EULAs establish what the user can and cannot do with the software, set the terms of the agreement, clarify liability, provide infringement information, specify disclaimers, and address how and when the right to use the application may be terminated.

What are EULA benefits for software vendors?

An effective EULA acts as a shield, protecting the rights of the software vendor. An EULA is a vital layer of defense against copyright infringement, software reverse engineering, and misuse of the application. It also allows vendors to limit their own liability and protect their reputation if the user abuses the application or uses it for improper or illegal purposes.

Additionally, the EULA gives vendors the opportunity to disclaim warranties, specifying that the application is provided on an as-is or as-available basis—ensuring that they are not held accountable in the case that certain circumstances prevent the software from fully meeting requirements. Finally, an EULA contract also protects the vendor’s right to revoke or suspend licenses for any reason, and at any time, with or without warning.

What are EULA benefits for customers?

While most EULAs are designed to support the rights of software vendors more fully, they also provide several benefits to the end users themselves. By clearly outlining the end users' rights and restrictions, the EULA establishes expectations, defines software and maintenance terms, and describes how the software should be used for optimal effectiveness.

When is an EULA needed?

The protection and transparency provided by a legally binding EULA is crucial in a range of scenarios, serving as the backbone for software distribution and use. Here are several situations and considerations that may necessitate an EULA:

Software sale or distribution

Whenever a business sells or distributes software, whether online or through physical media, an EULA is essential. It formalizes the transaction, making clear that the purchase is for use rights, not ownership of the software itself.

In-app purchases and user-generated content

For organizations that create apps offering in-app purchases or hosting user-generated content, EULAs define the terms of these transactions and the ownership and use rights of content created by users.

SaaS products

For software-as-a-service (SaaS) offerings, an EULA details subscription terms, usage conditions, and termination policies, ensuring service levels and support are clearly communicated.

Free software and trials

Free software and trials require EULAs to limit usage, prevent redistribution, and explain the terms transitioning from a trial to a paid subscription.

Financial transactions

EULAs clarify the terms related to financial transactions, including payment terms for subscription services, one-time purchases, and recurring billing. These terms are required whenever an application involves money transfers, purchases, or payments.

Software updates and upgrades

Significant software changes necessitate updated EULAs to cover new features, usage rights changes, and adjustments in support and maintenance terms.

International software use

For organizations whose software is available internationally, EULAs must be adapted to meet the legal and consumer protection standards of each target country. This may require translations and region-specific legal clauses.

Compliance requirements and transparency

EULAs help software vendors comply with data protection and privacy laws, ensuring transparency about the collection and use of data. End-users can refer to the EULA to see how to opt-out, request copies of their data, or delete their accounts.

In-app purchases and user-generated content

For apps offering in-app purchases or hosting user-generated content, EULAs define the terms of these transactions and the ownership and use rights of content created by users.

Liability Issues

EULAs establish and define limitations on the software owner's liability in cases of software malfunction or user misuse. A EULA must be able to detail warranty disclaimers and the extent of liability in a way that is clear and legally acceptable.

What is an EULA vs. SLA vs. License agreement?

At its heart, an EULA is a legal agreement that specifies how software can be used, when it may be used, who can use it, and for what purposes it may be employed. With this in mind, it’s easy to confuse EULAs with other, similar types of contracts. Two variations that are sometimes used synonymously with EULAs are service-level agreements (SLAs) and license agreements.

SLA vs. EULA

Service level agreements primarily focus on the service performance and quality metrics that a provider commits to its users. The SLA outlines the standards of service, including availability, responsiveness, and responsibilities of the provider, as well as remedies or penalties for service failures. The most significant differentiator is that EULAs are typically designed for scenarios involving numerous users using the software continuously, while SLAs are usually for business-to-business contexts and often for limited periods. 

License agreements vs. EULA

A license agreement can be broader than an EULA and is a legal contract that grants someone the right to use, modify, or redistribute software, content, or intellectual property in its various forms. It can apply to both end-users and entities, covering various licensing scenarios outside of individual software use—such as distribution rights, reseller agreements, and enterprise-wide licenses.

What are EULA benefits for software vendors?

An effective EULA acts as a shield, protecting the rights of the software vendor. An EULA is a vital layer of defense against copyright infringement, software reverse engineering, and misuse of the application. It also allows vendors to limit their own liability and protect their reputation if the user abuses the application or uses it for improper or illegal purposes.

Additionally, the EULA gives vendors the opportunity to disclaim warranties, specifying that the application is provided on an as-is or as-available basis—ensuring that they are not held accountable in the case that certain circumstances prevent the software from fully meeting requirements. Finally, an EULA contract also protects the vendor’s right to revoke or suspend licenses for any reason, and at any time, with or without warning. 

What are EULA benefits for customers?

While most EULAs are designed to support the rights of software vendors more fully, they also provide several benefits to the end users themselves. By clearly outlining the end users' rights and restrictions, the EULA establishes expectations, defines software and maintenance terms, and describes how the software should be used for optimal effectiveness.

What are the common components and clauses of an EULA?

End user licensing agreements are usually unique to the vendors and the application they represent. That said, most EULAs consist of certain common elements. Many of these elements take the form of clauses throughout the EULA:

Definitions

EULAs need to be clear, to the point, and accessible. To help ensure that the end user understands what they are agreeing to, EULAs often include a list of definitions of relevant terms used in the agreement. The user may refer to these terms as they read through the EULA.

Copyright notice

A copyright notice informs that user that the software in question is the intellectual property of the vendor, and that any infringement on the established copyright will be met with legal action.

Infringement acknowledgement

This clause directly states that copyright infringement is assigned to the licensee.

Licensor information

The EULA defines who the software vendor is, including such details as name and contact information.

Software information

The name of the software, its version, and any other application-relevant information is included in the EULA.

Relevant laws

This section identifies any laws that may relate to the use of the software. The section may also outline possible penalties for failing to follow these laws.

Warranty disclaimer

The warranty disclaimer protects the vendor from liability if any problems arise because of the software.

Maintenance and support

This section of the EULA sets relevant maintenance and support expectations, including whether maintenance or support will be available, how these services will be delivered, and with what regularity scheduled maintenance may be performed.

Restrictions for use

The restrictions for use clause defines the legal limitations of how the user may employ the software.

Site licenses

This section outlines whether and in what scenarios a user may install the software on multiple devices.

Start date

The EULA must include a start date, establishing when the user becomes bound by the agreement (generally, from the time they either open the software package or initiate the download).

Termination of licensing

This clause defines what violations may result in a termination of licensing, as well as granting the vendor the right to terminate or revoke the software license for any other reason.

License granting

This section officially grants permission for the licensee to use the software, dependent upon their signing of the document.

What are best practices for writing an EULA?

An end user license agreement is a legal document; as such, it needs to follow certain established formats and protocols to be legally enforceable. Many organizations will choose to hire an EULA lawyer to help create the license agreement, or to at least review the completed agreement before publication.

Identify the business and the user

Because the EULA is a contract, a vital function is to identify the relevant parties. Clearly establish who the licensor and licensee both are, so that they may be legally held responsible for fulfilling their terms.

Disclose the copyright

A major aspect of software usage is the type of copyright or intellectual property license that applies to it. An open-source application, for example, would allow the user to perform certain actions that would be prohibited under close source software. Disclosing the copyright tells the end user what to expect.

Establish and define the rules of behavior

Perhaps the most important job of the EULA is to set ground rules for users to follow. Clearly state how the software should be used and what restrictions will apply.

Outline all relevant conditions and other details

The EULA must also include details on relevant conditions of software usage, such as the conditions that may result in the license being terminated or revoked.

Clearly state any disclaimers and limitations of liability

Finally, the EULA must address any disclaimers and limitations of liability that may be necessary to further protect the vendor.

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EULA and ServiceNow

ServiceNow ITAM solutions help customers keep track of important software data including EULAs that provide essential details, such as maintenance and support information, how the software can be used, who or what devices can use the software, and what constitutes a user violation. This enables users to effectively manage the software lifecycle and strategically optimize the software estate to reduce risk and maintain compliance.

Additionally, ServiceNow takes things further, with the License Workbench. License Workbench helps ensure full compliance, keeping detailed records of the number of available license rights, and comparing that to the number of rights being consumed. This not only allows organizations to identify important trends, but also provides them with essential oversight for identifying and acting on any publishers who are not in full compliance.

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