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AUTHOR John Licata AMS Innovation Officer

John Licata is an innovation officer for the Americas at ServiceNow. He helps customers understand where risk, value, and competitive advantage are shifting next.

John is a former equities and commodities trader and a former global foresight lead at SAP who has spent his career reading signals before they hit the tape. He's shared market insights with CNBC, Bloomberg, and Reuters and brings a rare combination of front-line trading floor experience, macroeconomic fluency, and deep technology acumen.

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