Usage Insights Funnel release notes
Summarize
Summary of Usage Insights Funnel release notes
The Usage Insights Funnel application provides a powerful tool for ServiceNow customers to analyze user behavior and conversion rates across various applications and sessions. It enables tracking and visualization of user journeys, helping organizations understand and optimize task completion and adoption trends within their ServiceNow environment.
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Key Features
- Cross-application conversion funnels: Create funnels where each step can belong to different applications, allowing you to track user journeys across multiple workspaces and portals.
- Session-based and user-based funnels: Choose to analyze funnels either within a single session for measuring immediate time-to-value, or across multiple sessions to assess overall task completion over time.
- Previous period comparison: Compare funnel metrics such as completion rate, step conversion, and transition timing against a prior period. This includes delta values and detailed step comparison tables showing engaged users, sessions, and conversion times to identify adoption trends.
- Integration with Platform Analytics Dashboards: Funnels created in Usage Insights can now be configured and displayed directly within PA Dashboards, providing a unified analytics experience with consistent metrics and access control enforcement.
- Data accuracy improvements and fixes: Various fixes addressed issues such as relative date calculations, data sampling toggles, role access enforcement, and filtering of new user sessions to ensure reliable and accurate funnel data.
- User Experience Analytics compatibility: The funnel visualization works specifically with User Experience Analytics data to help uncover reasons behind user flow successes or failures.
Key Outcomes
ServiceNow customers using Usage Insights Funnel can expect to gain deeper visibility into user behavior and conversion across multiple applications and sessions. This empowers teams to identify bottlenecks, optimize user experiences, and monitor adoption trends effectively. Integration with Platform Analytics dashboards further enhances reporting capabilities, ensuring that insights are accessible within existing analytics workflows while respecting user access controls.
Version history for the Usage Insights Funnel on the ServiceNow Store.
Version history
- Version 6.3.9 - July 2026
- Whats new?
- Cross-application conversion funnels — Build funnels where each step can belong to a different application, so you can follow a user journey as it spans multiple workspaces and portals.
- Session-based and user-based funnels — Choose whether steps must complete within one session (time-to-value) or across multiple sessions over time (overall task completion).
- Previous period comparison in conversion funnel — Compare completion rate, step conversion, and transition timing against a prior period. Each metric shows its delta, and a step comparison table breaks down engaged users, sessions, and conversion time side by side — turning a snapshot into an adoption trend.
- Whats new?
- Version 6.2.2 - June 2026
- Added session-based funnel analysis to the Usage Insights Conversion Funnel.
- Users can toggle Session-based vs. user-based mode via the Funnel type filter.
- Version 6.1.12 - March 2026
- Usage Insights funnel capabilities are now available as part of PA Dashboard visualization experiences. Funnels created in Usage Insights can now be configured and displayed directly within Platform Analytics inline dashboards, enabling a unified view of conversion analytics in PA Dashboards. Existing funnels can be selected through the PA dashboard configuration and identical metrics and conversion rates are ensured across both surfaces. Access controls defined in Usage Insights are respected, and clear messages are displayed if a funnel is unavailable or access has been revoked.
- Version 5.1.2 - February 2026
- Fix: uxa funnel saves relative dates as absolute, so relative dates period is not being calculated correctly
- Version 5.0.8 - August 2025
- Fixed: In Funnels, for Use data sampling toggle on/off - data is not changed unless we do a cache refresh
- Version 4.0.22 - July 2025 (Yokohama)
- Fix for: Role access check and enforcement. When funnel is created with "SessionStartedAny" as first step, the data is being filtered for new user sessions(usertype=new) and funnel values are shown for only new user sessions.
- Version 4.0.17 - March 2025
- No changes in the UI. Funnel Page Duration is not Displayed between the Funnel Steps - that is the only change, but backend still does not support it so it is not exposed in the UI yet.
- Version 4.0.16 - February 2025
- No changes.
- Version 3.1.3 - May 2024
- The User Experience Analytics Funnel component helps users view conversion rates in aggregate user behavior to uncover the reasons behind success or failure of a user flow. This visualization only works with User Experience Analytics data.