May 5-7, 2026 | Las Vegas Partners level up
at Knowledge Join us for Partner Day at Knowledge and gain an unfair advantage. Align on what matters and leave with what wins on Monday, May 4 from 1–5 p.m. Register Now Partner Day. Gain unfair advantage. The partners who win don't wait until Tuesday. They show up Monday for Partner Day. It’s free, reimagined, and the best head start. Exchange suites in parallel Six Exchange Suites run all afternoon, including Partner Program, Partner Marketing, EmployeeWorks, AI Control Tower, AI Included and Commercial Plays, and AI Services Playbook. Small groups. Hands-on learning. Conversations that count. Four stage sessions and zero fluff Two "Where to Win" sessions go deep on AI Control Tower and ServiceNow EmployeeWorks. Two "How to Win" moments cover AI-native services and Build Apps. This is your playbook—specific, actionable, built for the deals you’re working right now. One keynote. Two acts. We start strong and finish big. We open with analyst perspectives, unfiltered customer intelligence from the front line, and real partner voices. The closing brings in Mark Mathews, elite big-wave surfer, on what it takes to perform when conditions change fast.  AGENDA-AT-A-GLANCE Start Monday.
Win all week. Partner Day is the anchor. Everything that follows builds on it. Over four amazing days, partners can uncover what's next, explore the Partner Zone, connect in the Partner Lounge, and walk away with more ways to win. Select "Partner Day" during registration to secure your place.  Register Now Mon, May 4 Tue, May 5 Wed, May 6 Thurs, May 7 1:00 p.m. - 2:00 p.m. Partner Day: Opening Keynote with Michael Park and guests 2:00 p.m. - 4:30 p.m. Partner Day: Four stages sessions and six Exchange Suites in parallel  4:30 p.m. - 5:00 p.m. Partner Day: Closing Keynote: The Next Wave, with big-wave surfer Mark Mathews 6:30 p.m. - 9:00 p.m.  Partner Awards Celebration (Invite-only) 7:00 a.m. - 6:00 p.m. Badge Pick-up 7:30 a.m. - 5:00 p.m. Partner Lounge 9:00 a.m. - 6:00 p.m. Partner-Powered Zone in Expo 9:00 a.m. - 5:00 p.m. Sessions and Labs 10:00 am - 11:00 am Opening Keynote with CEO Bill McDermott 12:00 p.m. - 5:00 p.m. Expo Theaters 5:00 p.m. - 6:00 p.m. Welcome Reception 5:15 p.m. - 5:30 p.m. Welcome toast at the Partner-Powered Zone 7:30 a.m. - 5:00 p.m. Partner Lounge 8:00 a.m. - 5:00 p.m. Badge Pick-up 9:00 a.m. - 5:00 p.m. Partner-Powered Zone in Expo 9:00 a.m. - 5:00 p.m. Sessions and Labs 10:00 a.m. - 11:00 a.m. Keynote with CPO Amit Zavery and guests 11:30 a.m. - 5:00 p.m. Expo Theaters 1:00 p.m. - 2:00 p.m. Keynote: Lead Boldly. Win Together. 5:00 p.m. - 7:00 p.m. Sponsors Evening 7:30 a.m. - 3:00 p.m. Partner Lounge 8:00 a.m. - 3:00 p.m. Badge Pick-up 9:00 a.m. - 3:00 p.m. Partner-Powered Zone in Expo 9:00 a.m. - 3:00 p.m. Sessions and Labs 10:00 a.m. - 11:00 a.m. Keynote: Knowledge Unscripted 11:30 a.m. - 3:00 p.m. Expo Theaters 1:00 p.m. - 2:00 p.m. Keynote: CreatorCon 6:00 p.m. - 9:30 p.m. Knowledge After Party Meet your speakers   Michael Park SVP, Global Partnerships & Channels Video CTA Myia Ross GVP, APAC Partnerships & Channels  Video CTA Hiroshi Watanabe VP, Japan Partnerships & Channels Video CTA Jen Odess GVP, AMS Partnerships & Channels Video CTA Hans-Juergen Rose GVP, EMEA Partnerships & Channels Video CTA Discover. Meet. Connect. Win with the right sidekick Partner Finder is how customers discover your company, skills, and solutions. Update your profile to connect at Knowledge and turbocharge shared success. Video CTA Partner Zone Tuesday–Thursday, May 5–7
The Expo experience where customers find their best-fit partner. Leave knowing how to win more. Video CTA Stay in the know Follow us on LinkedIn for timely partner updates, event highlights, and fresh insights from ServiceNow. Video CTA