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4 min AI voice agents work only as well as the CRM behind them AI voice agents can sound human and still fail to resolve customer issues. The difference comes down to the CRM connected to them. CRM Thought Leadership
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5 min Thinking about autonomous CRM? Ask these 3 questions first. As agentic AI reshapes customer service and sales, here's how experienced implementers evaluate where autonomous processes can help CRM Thought Leadership
Kevin Abbott, CIO, Panasonic Avionics
29 min Changemakers Why Panasonic Avionics replaced its CRM system Panasonic Avionics CIO Kevin Abbott shares why his team moved from its previous CRM system and what he’s learned from it CRM Thought Leadership
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5 min When AI does the CRM homework, sellers can sell more A strategic perspective on sales customer relationship management and autonomous revenue execution CRM Thought Leadership
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3 min Your CRM single source of truth may be lying to AI AI agents need live, trusted data to make smarter customer decisions CRM Thought Leadership
ServiceNow partners on CRM How Aria turns CRM billing from reactive to proactive  
Brendan O'Brien, Chief Innovation Officer, Aria
21 min Aria CIO and Co-founder Brendan O'Brien demonstrates how agentic billing transforms ServiceNow Customer Relationship Management CRM Partner Story
How CDW builds AI-powered customer journeys  
CDW's Jimmy Schmitzer and ServiceNow's Elisha Harrington
9 min CDW's Jimmy Schmitzer reveals how organizations can move beyond siloed CRM implementations to create unified, AI-powered customer journeys CRM Partner Story
Konversational: The MSP-fluent ServiceNow partner  
Konversational's Andrew Paolino and ServiceNow's CK Tan
16 min Konversational's Andrew Paolino shares how the company guides managed service providers through a phased lead-to-cash transformation CRM Partner Story
How Xactly closes the gap from quote to paycheck  
Xactly's Jim Kirby and ServiceNow's David Wilson
10 min Xactly's Jim Kirby demonstrates benefits of the integration of the company's AI agents into ServiceNow Autonomous CRM CRM Partner Story
How Everforth GlideFast builds apps faster  
Everforth GlideFast's Joshua McMullen
14 min Everforth GlideFast's Joshua McMullen discusses how ServiceNow Build Agent and IDE enable partners to deliver high-velocity custom applications CRM Partner Story
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Rethink the possibilities of CRM Autonomous CRM takes intelligent action on your behalf, executing across sales and service to drive revenue and delight customers. Learn More
ServiceNow CRM leaders Eric Bensley and Terence Chesire
3 min JengAI CRM: How AI should roll ServiceNow customer relationship management leaders Eric Bensley and Terence Chesire trace a tire order gone wrong to what’s broken in legacy CRM CRM Thought Leadership
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1 min The CX Shift 2026: Industry insights Your guide to industry-specific insights on the impact of AI in customer experience (CX) CRM Research
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6 min The CX Shift: A study of customer expectations in the AI era There’s a widening rift between customer expectations and customer experience. AI can close the gap or make it worse. CRM Research
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